EXCLUSIVE: Independent distributor Umbrella Entertainment is a brand change and has abandoned the entertainment of its name. The company will now be known as Just Umbrella.
The company said that the updated name and logo mark the start of a movement to “refine the emphasis on the original content and expand its presence” through ” Australia and New Zealand. You can see the logo below.
Umbrella was created in 2001 by the director general Jeff Harrison. The company said that today’s brand change also reaffirms its commitment to the theater distribution first while extending its wider strategy on digital platforms, physical media and film production.
The company has distributed securities like Talk to me, late at night with the devil,, Each little thing, And Jim Weir and Jack Clark Bird. The company’s next list includes the winner of the Berlinale Teddy Award Comedy Lesbian space princessThe action thriller led by Daisy Ridley We bury the deadand Australian music documentary, Sweat! alongside New Zealand features I, object And Mom, I am an extraterrestrial pregnant.
Elsewhere, with the appointments of Jasmine McSweeney and Luke Murray, Umbrella said that she planned to deepen her commitment to the Aotearoa market, including a restoration and reissue program of classic New Zealand films of the archives of the New Zealand film. The umbrella production label, Sanctuary Pictures, is also currently in production on the beginning Penny Lane is dead.
“Umbrella has always defended the daring and distinctive narration, and this brand change puts this vision at a clearer concentration,” said Arrison, director general of the company, in a press release. “This reflects our growth – not only in films and partnerships, but in the way we operate in theatrical, digital, physical and production areas. We feel so excited and confident about the Australian and New Zealand distribution landscape. Our brand change is designed to ignite and support our future. ”
The founder and managing director of umbrella, Jeff Harrison, added: “This brand change is more than a new look – is a declaration of intention. Umbrella entertainment has always supported unforgettable films and the voices behind them. While we go ahead as umbrella, we rely on this heritage with renewed energy – cultivating our slate, strengthening relations through the region and remaining faithful to our love of great cinema. »»
