Auburn, Alabama / Berwyn, Pennsylvania –Auburn Athletics and Playfly Sports, the main company to maximize the sports industry, today announced a 10-year multimedia rights agreement which will extend its successful partnership throughout the university year 2034-35. The agreement is based on years of growth and collaboration with an increased accent on innovation, improved integration of the campus and personalized income generation strategies designed to raise Auburn’s athletics for the next decade and beyond.
The new partnership is expected to double Auburn’s annual income from corporate partnerships, with annual medium income provided for in the new agreement that exceeds $ 23 million, which increases to more than $ 34 million, an increase compared to the current average of $ 10 million. The planned total value of the company of people should exceed $ 230 million over the duration of 10 years.
“We are delighted to expand our long -standing partnership with Playfly Sports thanks to this new agreement,” said Auburn athletics director John Cohen. “Christy Hedgpeth and Craig Sloan have a clear vision of the way Playfly can generate income and improve Auburn’s position in the new era of university athletics. Thank you to Christy, Craig and their team for their support, their partnership and their commitment to support Auburn and our students athletes. ”
This new partnership model is designed to best support Auburn and Auburn students in the new world of college athletics by maximizing the income potential for Auburn while setting up dedicated staff to aggressively search for direct corporate partnerships for Auburn students, in order to help maximize their zero value.
Thanks to this agreement, Playfly will expand its team of sports properties on the campus to better serve the university and its corporate sponsors. The reinforced team will focus on the creation of significant ties between athletics programs and Auburn brand partners, while offering a measurable value to fans, student-athletes and the wider Auburn community.
Auburn will also take advantage of the power of Playfly Max, the Playfly owner revenue generation platform and entirely integrated for the new era of the name, image and resemblance (Nile). Playfly Max will offer a specific strategy in Auburn which incorporates proprietary technologies, unique income concepts, income generating events, formerly engagement programs and donors, recurring membership models and the marketing of goods and specialized souvenirs. These efforts will not only generate additional income, but will also create direct advantages for Auburn students, especially in the evolution of the zero era.
“This new 10 -year agreement reflects our deep belief in Auburn – its leadership, its brand and its future,” said Christy Hedgpeth, president of Playfly Sports Properties. “We are fully aligned with Auburn’s vision to propel athletics into a new era – that rooted in innovation and strategy. With the integration of Playfly Max and a team on the larger campus, unlocking the income potential and offer even more value for the main stakeholders in Auburn. ”
In addition, the prolonged partnership will provide an additional significant investment in the growth of the Auburn digital subscription platform, Wareagle +. This investment will advance the still popular platform by expanding the advantages of subscribers membership in order to include access to exclusive events and experiences, while improving the platform infrastructure and widening the content and digital services provided to subscribers.
“We are honored to extend our partnership with Auburn University Athletics and continue to rely on the incredible momentum we have created together,” said Auburn Sports Properties, Ben Harling. “The tradition of Auburn, the basis of passionate fans and commitment to excellence align perfectly with our mission to connect brands, fans and communities thanks to innovative and impactful sponsorships. Together, we will continue to raise the Auburn brand while offering value to fans, corporate partners and the entire Auburn family.
Playfly Sports, which has operated the Auburn Sports Properties team since 2016, currently represents more than 65 collegial sports departments across the country. Auburn’s partnership with Playfly has experienced enormous growth through sponsorship, fans’ commitment and integrated media, and this new term should accelerate these trends.
About Auburn Athletics
The University of Auburn, located in Auburn, Alabama, was founded in 1856 and is a member of the Southeast Conference. Auburn has an inscription of 34,145 and its athletics department supports 21 university sports and has more than 500 students-athletes. The Tigers won 23 national championships and 105 conference titles during their history.
About game sports
Playfly Sports, the main company to maximize income from the sport industry leads to growth in its partners through the sport ecosystem – including more than 2,000 brands, more than 100 professional teams, more than 65 university athletics departments, all local sports networks and associated streaming platforms and other marking properties. Its fans engagement platform allows its partners to reach and engage more than 85% of all American sports fans. Playfly builds and implements personalized strategies in the media, sponsorship, premium experiences, tickets and fans’ engagement offers via proprietary data, innovative technology and convincing narration. Playfly operates a large portfolio of services with a data -oriented approach and focusing on fans to maximize income performance in the main areas of growth, such as media, sponsorship, ticket office, premium experiences and fans’ engagement offers. Founded in September 2020, Playfly Sports now houses around 1,000 team members located in 43 US states and internationally dedicated to the maximization of the impact of very passionate local sports fans. The company was named the best place to work in Sports by Sports Business Journal, Front Office Sports and Newsweek. To find out more, follow gaming sports on social media platforms or visit www.playfly.com.