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THE Unlimited softball athletes (Ausl) should officially make its debut in early June and Women’s Professional Softball League now has a major investor: Major League Baseball.
MLB and AUSL announced a large partnership on Thursday, marking MLB’s first investment in a professional women’s sports league. The partnership coincides with an exciting period in sport – Not only is 2025 Series Women’s College World To start on Thursday, softball should make its Olympic return to Los Angeles in 2028.
“This announcement today is really a moment of the watersheds for the AUSL,” said USA Today Sports. “For us, sport has a huge momentum in many ways. It is a sleeping giant. It is so well played at the college level, but perhaps has received less attention than some other sports. Major League Baseball will really be able to come and help us to light the incredible athletes and an incredible action that exists in professional softball.”
Not only does the AUSL support the MLB, but the Professional Women’s Softball League will be with icons that have helped to present softball to the world.
“We have put on board almost all the legends of the match, including seven members of the Olympic Olympic Softball Team 2004 involved as trainers, managers and advisers,” said Patricof, referring to Lisa Fernandez (GM heels), Stacey Nuveman-Deniz (Kelly Kelly Kelly Finch (Advisa) Mendoza (Advisor) and Natasha Watley (Advisor).
Here is everything you need to know about the Ausl partnership with MLB:
The MLB partnership will amplify the Softball Pro League
The inaugural season of the AUSL starts on June 7 and will set out four teams – Heels, bandits, fire and volts – Playing a 24 -game season in 10 cities, including Chicago, Austin and Salt Lake City. The AUSL season will complete the pre-existing All-Star Cup of the League, where 60 players are competing for an individual championship using the innovative score system of Unlimited athletes which makes each softball significant.
The creativity of unlimited athletes is what attracted MLB’s eye for the first time. Tony Regins, Director of MLB baseball development, told USA Today Sports that unlimited athletes offered “something that was a little different” and “unique”.
“We have really been looking at the organization from afar for a few years. We looked at how they operated the company – Very creative initially in softball space, using their players and putting players more on and off the field, “said Reagins.” We wanted to align ourselves with an organization which, in our view, had a similar spirit with the long -term goal of promoting female sports, soft -in -law in particular and unlimited athletes have really checked all the boxes. “”
With the partnership, MLB will take advantage of its distribution partners and its platforms to promote the visibility of the AUSL. The financial investment of the Major Baseball League will also contribute to “operational costs and key growth initiatives of the AUSL,” said MLB. Patricof added: “The MLB will support Ausl really in all facets, marketing, promotion and commercial development of the league.”
Ausl tape kim ng as a commissioner
Kim Ng was appointed Ausl Commissioner in April, highlighting another equality between professional softball and baseball. NG played university softball at the University of Chicago and then became the first woman to be the general manager of a large professional masculine masculine sports team when she was appointed Miami Marlins GM in 2020.
“To see what she was able to accomplish as a professional and executive in baseball and to be able to take the reins now as a commissioner of Ausl is exciting, because I know that her work ethics, her intellect and what she will put behind this effort,” said Reagins. “These discussions (between Ausl and MLB) occurred before Kim was appointed commissioner. But for Kim to put himself on board and you have this familiar face that you know from a historical perspective, it made that the partnership made even more sense. We think we have a great ally with Kim at the head of Ausl.”
At the time of his appointment, NG said: “Softball was my first love as growing, so it is both rewarding and humiliating to receive this responsibility at such a pivotal time for sport.
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