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You are at:Home»Business»Amazon’s advertising activity increased by 18% in the fourth quarter
Business

Amazon’s advertising activity increased by 18% in the fourth quarter

February 7, 2025002 Mins Read
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108090756 1737569120782 Gettyimages 1242983497 Canada Warehouses.jpeg
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An Amazon warehouse and a distribution center in an industrial park in Montreal, Quebec, Canada, Thursday, September 1, 2022.

Graham Hughes | Bloomberg | Getty images


Amazon Online advertising activity recorded $ 17.29 billion in the fourth quarter, up 18% compared to a year ago. Analysts interviewed by Streetaccount expected that Amazon declares an advertising turnover of $ 17.4 billion.

The online retail giant on Thursday revealed its last results of advertising sales as part of his gains from the fourth quarter. The company said the fourth quarter sales were $ 187.79 billion, which was ahead of analysts’s estimates of $ 187.3 billion. But the actions of the company have dropped disappointing advice for the current quarter.

Amazon’s online advertising unit has cultivated Clearly over the years and is the third largest platform in the global digital advertising market, trained the alphabet and meta, respectively, according to data provided to CNBC by Emarketer.

Meta January 29 reported Sales of the fourth quarter which increased by 21% from one year to the next to 48.39 billion dollars.

Alphabet reported Its profits from the fourth quarter on Tuesday and said that its Google advertising sales and your YouTube advertising revenues were 72.46 billion dollars and $ 10.47 billion respectively, representing an increase of 11% and 14% compared to the previous year.

As part of Microsoft Last quarterly benefit, revealed On January 29, the company technology giant said that its sales and advertising sales on news increased by 21% from one year to the next. Microsoft does not reveal the specific quarterly sales figures for this unit.

Also Thursday, Pinterest reported Sales of the fourth quarter $ 1.15 billion, which represents an increase of 18% compared to the previous year during the same period.

Instant Tuesday reported Fourth quarter sales increased by 14% from one year over the other to $ 1.56 billion.

Reddit will publish its latest quarterly results on Wednesday.

Watch:: AWS growth is the key to Amazon’s history of income

AWS growth is the key to the history of Amazon gains, says that Youssef Squali of Truist Securities
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