With Alexa receiving a refreshment Wednesday (February 26), it was interesting to see again Research published by Pymnts in April 2023.
A Pymnts Intelligence report, “How consumers want to live in the vocal economyPublished almost two years ago, predicted the growing impact of vocal technology On consumer behavior, highlighting its potential to transform daily tasks and emergencies. This foresight lies closely with the unveiling of Alexa + from AmazonA new version of sound vocal assistant improved with Generative artificial intelligence (GENAI). The update, designed to make Alexa more intelligent and more reactive, allows more advanced capacities such as grocery command, booking services and sending messages.
Alexa + brings AI to voice technology
Supplied by Nova models from Amazon and others IA Technologies, Alexa + promises to pass the experience of the vocal assistant to new heights, reflecting the Waiting for research that vocal technology is evolving towards a more integrated and efficient tool For consumers. As Pymnts given givenConsumers are looking for technology that can manage more complex tasks, and Alexa + offers this vision, revolutionizing the way consumers interact with voice assistants.
Prime The members will have Free access to Alexa +While others will pay monthly fees of $ 19.99.
One of Key characteristics of Alexa + is his ability to remember past interactions and use them to provide more personalized answers. He can also search for video libraries, read documents and perform various other tasks.
Although there have been delays in its development, Alexa + should soon deploy, offering users more advanced intermediary features via their existing Alexa devices.
Alignment with Pymnts Research
This Amazon upgrade is aligned closely with trends identified in our research From April 2023, based on a survey of 2,939 American consumers. He revealed that while clever And mobile The devices remain at the heart of modern consumer technology, vocal technology is becoming the next step.
Despite the proliferation of tactile screen interfaces, voice -controlled devices offer unequaled convenience, especially in hands -free situations, such as When driving or multitasking.
“The next border is approaching, however, and almost two -thirds of Americans have already used this promising technology in the past year,” said the report. “This progression, of course, is vocal technology.
“Consumers want to do every day Smart, simple and more connected routines and hands -free vocal technologies can adapt to the bill. Consumers can already use voice technology to find information, identify themselves via the voice assistant or find and reserve plane tickets, among other possibilities. »»
Growing call for vocal technology
According to the report, almost two -thirds of Americans have used vocal technology in the past year. The main engines of the adoption of the voice are speed and convenience. Many consumers find it easier and easier to use voice commands than type or press the screens.
Actually, Almost half of users see vocal technology especially useful In an emergency, where rapid action is crucial. These results suggest that vocal technology has a large potential to rationalize and improve daily routines.
In addition, the The report showed 60% of people think that voice assistants will eventually become as capable and reliable as humans over the next five years. While enthusiasm increases, confidence remains a major obstacle. Only a small percentage of consumers think that vocal assistants have the same capacities as humans, and many still hesitate to trust them with complex tasks.
Despite these challenges, the vocal technology potential is hugeThe report says. Consumers are open to the use of voice assistants to A variety of Tasks, but they remain suspicious of trusting them with sensitive information or more complicated activities. As vocal technology improves and becomes more reliable, more consumers are expected to gradually increase their use.
One of the main points to remember from report was the will of certain demographic data to pay for a more reliable intelligent vocal assistant. Younger individuals, especially millennialsAnd high income consumers are more likely to invest in premium voice services, while older generations and low -income groups tend to be more reluctant to jump.