AI has helped cause Hollywood strikes. Now it’s in Oscar -winning films

Inside a sound scene formerly used by the stars of silent cinema Charlie Chaplin and Mabel Normand, the leaders, the actors and the filmmakers of Hollywood sipped cocktails when they marveled what some say they are the greatest breakthrough since talks: the video generated by AI.

But if AI will be the future, or the end, the cinema is still under debate.

Only two years ago, the actors and the writers closed Hollywood with strikes AI demanding protections. Now technology is controversial in television, movies and video games. Two films honored with Oscars even used technology.

As a DJ played at hip-hop from the 90s, computer developers rubbed shoulders with actors and executives, as a sign of changes in industry.

The AI ​​in Hollywood is “inevitable”, explains Bryn Mooser, the host of the party and co -founder of Moonvalley, who created the generator tool of IA Marey by paying images of filmmakers with their consent. Mooser says that if AI can still be a dirty word, their product is “clean” because it pays its content.

“Artists should be at the table,” he said, adding that it is better to build the tool for filmmakers rather than “finding themselves by large technological companies”.

Artificial intelligence has long been represented as a villain in Hollywood. In the Terminator, the AI ​​used by the American army decides that it must destroy everyone on earth.

But it was the creators of the AI, not the technology itself, who received the weight of real criticism. Companies use data accessible to the public to build their AI models – which includes the material protected by copyright shared online – and the creators say they are torn off.

OPENAI, Google and other technological companies are faced with several proceedings against writers, actors and press organizations, alleging that their work has been stolen to form AI without their consent. Studios like Paramount, Disney and Universal who have copyright on films and television shows have been exhorted by writers to do the same, although none is brought.

“We have all fought very hard for copyright laws, and no one wants to see their work stolen so that someone else takes advantage of it,” said Mooser.

Hollywood started playing with new technology. The nominated films with the Emilia Perez Oscars and the brutalist used AI to modify the voices. Adrian Brody won the Academy Prize for best actor, even with the help of AI to refine his accent when he spoke Hungarian in his main role in The Brutalist. The AI ​​was even used to detect actors like Tom Hanks and Harrison Ford.

Technology is apparently everywhere. Openai organized an AI film festival in Los Angeles earlier this month. Directors Marvel Joe and Anthony Russo told Wall Street Journal that they planned to invest $ 400 million to make AI tools for filmmakers.

But the impacts on how it will modify the future of the entertainment industry remain vague. Generative AI, for example, allows computers to learn and solve problems in a way that may seem human – although much faster. And many are concerned about the technology that replaces their work as ana is used to generate scripts, animations, locations, voices and human actors.

If you ask for the popular Openai, Chatgpt Chatbot, that Hollywood jobs are most easily replaced by AI, the background actors are at the top of the list as “the most vulnerable” by “actors and directors of the list” considered as safe because “the power of the stars and the recognition of the brand maintain the best irreplacement talents”.

During the Moonvalley party, everyone was talking about new AI technologies, although few wanted to talk about it with a journalist. But dozens of powerful people hike to the east to the Hip Silver Lake district of West Los Angeles, even if it was raining. To the, it is remarkable.

“We are here to learn,” said a framework that spent an hour to traffic to go to the party. “We do not sign anything and buy nothing, but we are interested.”

Mooser and his co-founder Naeem Talukdar passionately talk about how AI will transform Hollywood and allow filmmakers to create blockbuster style epics on much lower budgets. This could lead to many bad films – but it could also help discover the next Quentin Tarantino or Martin Scorsese, even if they do not have the support of a big studio.

“This technology does not make sense without the artist at the center of this one; technology must ultimately be subject to the artist,” said Talukdar.

The Hollywood foray into the use of AI comes as the Trump administration is preparing a new AI plan for the United States.

Technological companies say that they cannot compete with China under the copyright laws of the United States and that they need unhindered access to art – from Mickey Mouse to Moana in the matrix – to train their AI models in terms of national security.

Google and Openai want the American government to designate arts, films and television programs protected by copyright as “fair use” so that they form AI, arguing that without exceptions, they will lose the race for domination against China.

Hollywood filmmakers say that technological companies are trying to undermine the entertainment industry, which they highlight support more than 2.3 million American jobs.

“We firmly believe that the world leadership of America’s AI should not be done at the expense of our essential creative industries”, a group of more than 400 A -Llywood A -Listers – led by actress / writer Natasha Lyonne who helped develop Moonvalley – wrote in an open letter to the Trump administration, which requested public comments for public.

The signatories of the letter included stars on list A like Ben Stiller, Sir Paul McCartney, Cate Blanchett and Lilly Wachowski, who co-created the matrix, which represents a simulated dystopian reality where humans are enslaved by smart machines.

Many in Hollywood remain terrified by what AI means for their future.

Apart from a Disney Character Voices office at the beginning of the month, dozens of actors have picked up against video game companies for refusing to reach an agreement on the use of AI in video games.

“The use of real actors is the key to a large part of the drama and the pleasure that people get video games,” said actor DW McCann. “People have had experiences that AI just can’t understand.”

The actors want a contract which guarantees that their voice and their resemblance will not be used without their consent to form models of AI which replace them in the future.

Mooser says that AI will allow filmmakers to create an incredible art – if this is well done. With humans who call shots, he says, AI could help them create sets and worlds that they could not easily access or invent – and do much faster than what they could do traditionally with computer graphics and visual effects.

“We are trying to say, look, the technology will be in everything. Make sure we try to fight as hard as possible to make sure that this is done in the right way, and that artists are not overthrown by large companies.”