How to develop your business on LinkedIn, according to LinkedIn Insiders
You have everything you need to develop your business on LinkedIn. Your experience, methods and customer results are the content waiting to be shared. The intelligent founders know how to transform their work into LinkedIn gold, attracting dream customers without spending anything on advertisements.
The members of the LinkedIn team working on products and marketing told me what they focused on and pushed in 2025. They did not share the details, but I read between the lines.
There are clear means for the founders of using the platform, and they are:
Win on LinkedIn: strategies that get real results
Take control of your profile configuration
The initiates of LinkedIn told me more than ever the profile configuration questions. They push business owners to display services and skills in evidence, not keep them buried in the experiment section.
When someone discovers your profile via an article or comment, you have a few seconds to show them what you do and how you help. A clear action button May double your clicks when someone landed on your page.
Open your profile now. Add your three key services at the top. Make them specific to what you do. Underline the specific value they create for customers.
Share content that creates authority
The content with practical knowledge is most often shared on LinkedIn. The platform wants you to publish regularly, using different formats, appearing with intention. The sharing of lessons learned from customer work strengthens confidence faster than theory.
When you give ideas that change the situation, ideal customers cannot help but ask you what else you know. So create your content calendar around your genius. Choose three subjects you could talk about forever. Make it subjects that your ideal customer loses sleep.
Share stories about the errors you have corrected, the methods you have developed, the results you have created. Transform each message into something that deserves to be saved.
Engage in coherent creation
LinkedIn said that consistency is beating sporadic excellence. Your audience needs to see you appear, strengthen the presence, commit properly. Business owners who treat LinkedIn as a game to master see better results than those who publish each time they feel inspired.
Your ideal customers check LinkedIn during their morning coffee, their lunch break or their evening scrolling. So choose your schedule and respect it.
Three posts per week minimum. Video Monday to share a client’s story. Words Wednesday to teach something precious. Carrousel Friday to break your method. The only thing that matters is that you start and do not stop.
Focus on significant measures
More companies find service providers via LinkedIn than ever before, according to Linkedin. But monitoring the right figures determines your success. Vanity metrics like Likes and Shares do not mean anything if the tracks do not drive.
Follow what matters and adjust your strategy according to the data. Evaluate profile views, commitment afterwards and significant conversations.
What subjects trigger a discussion? What type of content will bring your customer ideal to slip into your DMS? Follow everything in a simple spreadsheet and go on what works.
Establish relationships that last
LinkedIn told me that social sales work is now different. The generic connection request tank. Cold awareness often fails because people send messages without thinking about how they find themselves. Real relations gain business.
The won business owners on LinkedIn first put the establishment of relationships, focusing on an authentic connection before trying to sell anything. They know that their ideal customers want to work with someone they trust.
Send a message to people who see your profile. Thank them for stopping. Ask what caught their attention. Transform commentators into connections when you move discussions to DMS. Build your network a real interaction at a time.
Increase your LinkedIn presence: make account 2025
Your ideal customers scroll through LinkedIn daily. Make them stop at your profile. Share content that proves your expertise. Arise regularly with intention. Follow what moves the needle. Create connections that bring you business. Your success on LinkedIn comes down to engagement. The strategy only works when you work it.