Park City, UT: Hot The host Sean Evans could be an unexpected speaker to Slate for Sundance Film Festival.
Evans became famous guests of celebrities, from Margot Robbie to Gordon Ramsay, to eat a flight of spicy chicken wings during the interviews. Addressing an audience of film and documentaries producers seems to be a diversion from his niche.
But the visit of Evans at UTAH is a broader migration of influencers to traditional entertainment conferences like Cannes, the advertising week and Sundance. These events are “integral and educational” because influencers aim to increase career longevity, said the CEO of the agency, Gabe Gordon, in Campaign US.
Peaks of influencer interest in traditional entertainment events inspired the first day of the creator of the Sundance Film Festival, an event focused on the economy of creators organized by Brandstorytelling. The event all day was launched on Saturday and was only invited.
“To date, the long content and the film have been what has been represented,” said Gordon about the usual programming of Sundance. “While the creators were sprinkled in the conversation, they decided to devote a whole day to it this year.”
Rather than picking new creators who are currently dominating the titles, selected BrandstoryTeling of veteran creators who have evolved through various economic eras of creators, including Good morning mythical Rhett McLaughlin and Link Neal co-animators, who started their YouTube Comedy series in 2012.
“We wanted the right talent in the room that could speak to experiences with the brands but also on the course of a creator,” said the COO of the POV agency and general partner Pilaar Terry. “We also wanted to make room for creators who drive culture, and we didn’t want it to be homogeneous.”
The other influencers’ panelists include Jaeki Cho, who films food videos highlighting the most minority small restaurants; Brazilian filmmaker and musician Joe Penna; And the former producer of Buzzfeed and Youtuber Michelle Khare.
Talent will speak to an audience of colleagues influencers, film producers and brands on “Small Screen to the Big Screen: The Creator Journey from Same to Movie Star” and “Flipping the Script: Hownticity and Trump Traditional Advertising” Other subjects.
“Our objective with each of these panels is of myth-cut or to raise the role of what influencers can do, from the realization of cinema to brand marketing,” said Gordon, who is co-organized the Creator Day With Terry.
Although the interest of the influence is clear, around 400 guests covering various entertainment areas should attend. Creator Day was a “first natural step” to integrate influencer conversations into Sundance programming, said Terry.
“The community in the broad sense absolutely embraces the creators in the fold,” said Terry. “For creators, it is a longevity and career thought:” How can I make this lasting? ” The creators must be in these parts to be part of these conversations. »»
This story appeared for the first time on We campaign.