HANGZHOU, China, January 27, 2025 /PRNewswire/ — On January 25, 2025NetEase Cloud Music, I ama major player in China music streaming market, announced on Friday a crucial development in its ongoing copyright renewal discussions with SM Entertainment. Groundbreaking deal will keep the South Korean company’s music catalog available to fans beyond the imminent January 31 deadline, allowing for prolonged negotiations.
The announcement, titled “Latest Development in SM Copyright Renewal”, comes as a relief to countless fans who had previously faced the prospect of losing access to their favorite K-POP tracks. According to NetEase Cloud Musicthe “massive support and heartfelt pleas from fans” played a pivotal role in bringing the two companies to the negotiating table.
Just a day earlier, NetEase Cloud Music had issued a grim notice to fans warning that SM Entertainment’s unilateral decision not to renew the copyright could result in all of its songs being removed from the streaming service. The potential loss has sparked heated discussions online, with similar hashtags on Weibo and other social media platforms attracting significant public attention.
In its latest version, NetEase Cloud Music reaffirmed its commitment to forging a “longer-term and more stable copyright cooperation” with SM Entertainment, emphasizing its sincerity in negotiations.
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SOURCE NetEase Cloud Music