Caesars Entertainment has expanded its agreement with Toronto-based Bragg Gaming Group to allow Caesars to develop casino games in-house on its iGaming platform.
Terms of the agreement were not announced.
The new partnership elevates Bragg’s relationship with Caesars from a content provider to a technology partner.
This partnership is expected to help drive double-digit revenue and profitability growth for Bragg in 2025, particularly in North America – a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the deal will accelerate Bragg’s proprietary content revenue growth, enhancing a balanced, margin-driving product mix.
Bragg, working with Caesars’ new in-house game studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house gaming studio to create and deploy its own proprietary, custom game titles incorporating its intellectual property, catering to the preferences of Caesars Palace online casino players. Horseshoe Online and Caesars Sportsbook & Casino.
As a long-time partner of Caesars, Bragg has already developed two highly successful exclusive titles — Lady Luck Casino Egypt Magic and Boardwalk Slots Bankers & Cash — for Caesars Palace online casino and regularly delivers new slots and games online casino to Caesars digital platforms in New Zealand. Jersey, Michigan and Pennsylvania in the United States, as well as Ontario in Canada.
Below you will find an overview of the gaming news.
Sports betting in Georgia
A new poll conducted by the University of Georgia and the Metro Atlanta Chamber of Commerce indicates that a majority of Georgia residents want sports betting legalized in the state.
According to the poll, 63 percent of all voters want sports betting legalized, with 72.9 percent of men favoring legalization. Women are 54.2 percent in favor and just under 24 percent of respondents oppose legalization.
The poll of 800 registered Georgia voters was conducted via live telephone interview between December 14 and 19.
Georgia lawmakers have tried unsuccessfully to pass sports betting legislation in recent sessions and the 2025 session is set to begin this week.
Macau projections
Macau’s top tourism leader forecasts between 38 and 39 million visitors to Macau in 2025, which would bring footfall close to pre-pandemic levels.
Maria Helena de Senna Fernandes, director of the Macau Government Tourism Office, said the projection was based on a high volume of arrivals around the Chinese New Year later this month.
China’s State Council has declared a mainland holiday this time to mark the Year of the Snake, from January 28 to February 4.
In November, the Macau government forecast 36 million tourist arrivals for the year, which would be equivalent to 96.4 percent of the 39.4 million tourist arrivals in 2019.
Three Las Vegas companies – Las Vegas Sands Corp., Wynn Resorts Ltd. and MGM Resorts International – are present in Macau.
Regulatory concerns
A critic of lax regulatory oversight says Nevada’s handling of matters involving Resorts World Las Vegas and MGM Resorts International will continue this year.
In an in-depth discussion with gaming analysts at Deutsche Bank, former regulator Richard Schuetz explained why gaming regulation is important.
Deutsche Bank analyst Carlo Santarelli issued a report to investors based on Schuetz’s comments.
“As he has done in his writings over the years, Mr. Schuetz has expressed concerns about the state of gambling regulators in the current environment,” the report said. “One might ask why is it important for regulators to do their job, to which Mr. Schuetz emphasized that a strong regulatory framework, state by state, is essential for public confidence in the legitimacy and reliability of the product, whether it is online games or online games. casino gaming and maintaining some semblance of adequate regulation, thereby reducing the potential for federal intervention, something more relevant in the online gaming space today.
” Mr. Schuetz pointed to the recent trials and tribulations in Nevada, a story in which he believes more will happen before early April, as evidence of a problematic regulatory environment.