AI was the headliner of NRF 2025: the major retail trade show in New York, but retailers are also leveraging other emerging forms of technology, all with the goal of providing an enhanced and seamless shopping experience.
CDWGina Cox, Senior Retail IT Advisor, recognized the many AI use cases in retailbut it also highlighted virtual humans and visual intelligence as valuable tools to improve the customer experience. Executives from other technology providers, such as Justin Honaman of AWSMatthieu Guiste Zebra Technologies and Carl Rysdon of Ricoh United Statesshare enthusiasm around AI, but they also tout the value of augmented reality and virtual realityas well as digital kiosks And point of sale systems.
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Attendees
Gina Cox, Senior Retail IT Advisor, CDW
Justin Honaman, Head of Global Business Development for Retail, Restaurants and Consumer Goods, AWS
Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies
Mitchell Armen, IT Customer Technology Manager, Bob’s Discount Furniture
Carl Rysdon, Vice President of Retail Solutions, Ricoh USA