- The brand is launching a “Chipotle segment” in London on Strava which will allow runners to compete for free Chipotle
- Chipotle is launching a new line of Lifestyle Bowls for 2025, including its new Supergreens salad mix, starting January 3.
- Chipotle’s line of seven Lifestyle Bowls makes maintaining a healthy lifestyle easier than ever.
LONDON, January 2, 2025 /PRNewswire/ — Chipotle Mexican Grill UK, the fast-casual restaurant chain serving burritos, bowls, tacos, quesadillas and salads made with real ingredients, today announced a partnership with Strava, the app for active people with over 135 million users. users in more than 190 countries, to encourage and reward healthy habits this year. Chipotle is launching its first-ever International Strava Segment Challenge allowing participants to compete to win free Lifestyle Bowls for a year, as well as free Chipotle for their city. 1 The initiative connects Chipotle’s running community in 25 cities across Europe And North Americaincluding London. See all locations on chipotle.co.uk/city-challenge. People can also complete the segment by walking or in a wheelchair. The cities participating in the competition are the 25 cities that eat the most Chipotle.
London: Ready, set, go
The “Chipotle segment” in London is located at 101-103 rue Baker, London W1U 6LN. From today until January 31, fans of London will have the opportunity to compete for Local Legend (LCL) status, an award given to the individual who completes the segment the most times. Chipotle will reward local legend in London with free Lifestyle Bowls for a year.1
“Our nourishing real food is quickly becoming a go-to training meal for athletes of all levels in London,” said Anat Davidzoninternational general manager of Chipotle. “After Strava launched in the US in 2024, we saw a passionate response from our fans in the UK, asking to bring the competition here. »
Chipotle x Strava: the city challenge
According to a Chipotle Running Survey, nearly 7 in 10 Chipotle consumers who are runners say they are likely or very likely to eat Chipotle after training for a race. Chipotle has partnered with Strava to create 25 “Chipotle Segments,” which are sections of roads and trails created by the Strava community where athletes can engage in friendly competition by chasing the fastest times on the leaderboard. Each segment ends at a Chipotle restaurant, making it easy to enjoy a nutritious post-workout recovery meal.
Every city with a Chipotle segment, including Londonwill also compete to see who can collectively clock the highest mileage in the segment. Cities’ progress will be monitored on the “Chipotle x Strava: The City Challenge” heatmapa one-of-a-kind leaderboard displaying daily updates on each city’s performance. The winning city will win a BUY-ONE-GET-ONE-FREE (BOGOF) entry offer for their entire city, valid on in-store orders at a later date to be announced by Chipotle. This will be the first time that Strava segments will compete directly with each other in a brand-sponsored competition.
Celebrating 2025 with New Lifestyle Bowls and Supergreens Salad Mix
Chipotle’s Lifestyle Bowls are chef-prepared meals designed to make healthy habits convenient and delicious with easy one-tap ordering on the Chipotle UK app and Chipotle.co.uk. Starting tomorrow, Chipotle will offer an all-new menu of nourishing bowls for all lifestyles, including keto, paleo, gluten-free, grain-free, vegan and vegetarian.
Chipotle also innovated its menu with a Supergreens salad mix. Featuring hand-cut romaine, antioxidant-rich kale and crisp baby spinach, Supergreens will permanently replace the existing romaine-only salad base starting tomorrow.
“At Chipotle, we are always looking for ways to innovate our existing menu offerings,” said Nevielle Panthaky, vice president of culinary at Chipotle. “Lifestyle Bowls allow us to pre-configure our real ingredients, including the new Supergreens salad mix, to help our customers achieve their health and wellness goals all year round.”
The Lifestyle Bowl 2025 program:
- Balanced macro bowl: Light white rice, black beans, chicken, fajita vegetables, fresh tomato salsa, guac, extra romaine lettuce
- Complete bowl of vegetables: White rice, black beans, fajita vegetables, fresh tomato salsa, roasted chili and corn salsa, guac
- Healthy Bowl (Whole30® compatible): Mixed supergreens lettuce, chicken, fajita vegetables, fresh tomato salsa, guac
- Keto salad bowl: Supergreens lettuce blend, chicken, tomato and red chili salsa, fresh tomato salsa, sour cream, cheese
- Protein-rich bowl: White rice, black beans, double chicken, tomato and red chili salsa, cheese, romaine lettuce
- Plant Powered Bowl: Supergreens lettuce blend, white rice, sofritas, fajita vegetables, fresh tomato salsa, chili and roasted corn salsa, guac
- Opt for a vegetarian half bowl: 1/2 chicken, 1/2 sofritas, supergreen lettuce mix, white rice, fajita vegetables, fresh tomato salsa, roasted chili-corn salsa, sour cream
Lifestyle Bowls are exclusive digital menu items available across the UK from tomorrow. Customers can download the latest version of the Chipotle UK app in the Apple App Store and Android Google Play or order conveniently via http://chipotle.co.uk.
1 – NO PURCHASE NECESSARY. The competition begins 1/1/25 has 3:01 p.m. (Pacific Time) and ends: 01/31/25 has 11:59 p.m. PT. Minors must have parental authorization. See the official rules at: chipotle.co.uk/city-challenge-rules for additional eligibility restrictions, entry periods, segment details, pricing descriptions/restrictions and full details. Sponsor: CMG Strategy Co., LLC.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, real food, classically cooked, with wholesome ingredients and no artificial colors, flavors or preservatives. There were more than 3,600 restaurants as of September 30, 2024 in the United States, CanadaTHE United Kingdom, France, GermanyAnd Kuwait and it is the only restaurant company of its size that owns and operates all of its restaurants in North America And Europe. Chipotle is ranked in the Fortune 500 and is recognized on Fortune’s 2024 Most Admired Companies list and Time Magazine’s Most Influential Companies list. With more than 125,000 employees passionate about delivering an exceptional customer experience, Chipotle is a long-time leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle.co.uk.
About Strava
Strava is the app for active people with over 135 million athletes in over 190 countries. The platform provides a holistic view of your active lifestyle, no matter where you live, what sport you enjoy and/or what device you use. Everyone has a place on Strava when they lead an active lifestyle. Join the community, find motivation and discover new experiences with a Strava subscription. Join the Club Strava or follow Strava on Instagram, X, Facebook, YouTube And LinkedIn. Visit www.strava.com for more information.
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