The World Sports and Media Giant IMG and Qatar Airways (Qatar) have announced a Strategic partnership This will bring live sport channels Sport 24 and Sport 24 Extra on board Qatar flights in a movement activated by the deployment by the carrier of the Starlink Satellite at high speed of SpaceX.
Stay in the game halfway
With the partnership, Qatar Airways becomes the first global airline to offer Sport 24 as an integrated experience of live sports and streaming. Passengers on Qatar Airways flights which are operated by Aircrafts connected to Starlink will be able to look at the coverage of the first sporting events on Sport 24 and Sport 24 additional 24 Satellite at high speed and low latency of Starlink.
The launch of the partnership precedes a crowded global sports calendar, which includes events such as Wimbledon, the FIFA Club World Cup 2025 and the British Open.
The president of the IMG, Adam Kelly, explained: “Live sport is one of the last events of vision to the vision that people prefer to look in real time. While consumer vision habits continue to evolve, passengers want more ways to enjoy live sport on board so that they never have to miss a moment of action. ”
IMG has Sport 24 and Sport 24 Extra, which are the only live sports channels available on commercial airlines today. Produced in IMG London studios, the channels were seen by more than 10 million passengers last year. Sport 24 programming is organized to provide sporting sporting events as they occur. They hold the dissemination rights of many leading sporting events, in particular the FIFA World CupUEFA Champions League, NbaNFL, Formula 1 and Wimbledon.
Access to Sport 24 on board is designed to be effortless for travelers on Qatar Airways. Cristalline HD sports content can be broadcast directly on personal passenger devices, such as smartphones, tablets or laptops. Passengers on flights connected to Starlink can transparently access the 24 Sport Web reader by simply connecting to the Starlink Wi-Fi, then scanning a QR code on board.
The CEO of Qatar Airways Group, Badr Mohammed Al Meer, said: “Our partnership with IMG marks another step forward in the redefinition of the experience in flight. As the first global airline to present Starlink passengers combined with live sports streaming, we are making sure to offer the news. Never miss a second of the action at 35,000 feet. »»
Reinvent the connectivity of the cabin with Starlink
Qatar Airways announced for the first time its Starlink partnership in October 2023 and began to equip its fleet with Boeing 777 with technology in October 2024. The decision to deploy Starlink in its fleet marked an important step in the redefinition of passenger experience for airline passengers. #
The inaugural flight connected to Starlink on a renovated 777, QR1 from Doha to London Heathrow, took place on October 22, 2024. During the flight, Apex Gceo, Leader Joe, led a live Video interview half-voltage With Qatar Airways, please product development and design Xia Cai, with the reliability of the system.
The carrier announced in April that he had Completed the installation of Starlink Throughout its fleet 777 and has since started an upgraded fleet scale on the Airbus A350 to equip the star link, becoming the first airline in the world to bring advanced connectivity to passengers on board the type of A350 plane. In June 2025, the airline ended 12,000 flights connected to Starlink.
Starlink satellites operate in low terrestrial orbit (Leo) to provide a high -band and low latency solution that manufactures real -time applications, such as HD video streaming, even feasible in remote aerial space.