Las Vegas, Nevada – December 3: Amazon CEO Andy Jassy speaks during an opening address in AWS … More
Here are five things in the technology that has happened this week and how they affect your business. Have you missed them?
This week in Business Technology News
Business Technology News # 1 – AI means that Amazon will need fewer white passes over time, said the CEO.
CEO of Amazon Andy Jassy Recently sent an email to the company’s scale describing how the generator re-entertains the future of Amazon and its workforce. He pointed out that if AI will increase efficiency and reinvent customer experiences, this will also lead to fewer jobs in white collar over time. Jassy noted that Amazon already uses AI in almost all parts of its operations – Alexa + and purchasing tools to carry out logistics and advertising. The company has more than 1,000 generative development tools in development, and Jassy thinks that this is only the beginning. He encouraged employees to embrace change by learning AI, attending workshops and experimenting with technology. Those who adapt will be “well placed to have a high impact and help us reinvent the business,” said Jassy. (Source: Quartz))
Why is this important for your business:
Everyone needs to breathe. Knowing how unreliable AI tools are, inaccurate and subjects to errors, I don’t see this technology replacing people immediately. But … it will happen, and probably more in the next 2 to 5 years. If you are an employee of a large company, take care of Jassy’s advice: become an expert with these tools so that you can become precious, productive and profitable for your employer. If you are a small business owner, the same thing applies.
Business Technology News # 2 – FARM -NG updates Amiga Robot Software for small medium -sized farms.
Robotics platform Firm has deployed a major software update for its Amiga modular robot – designed to better serve small and medium farms. A rationalized and user -friendly interface simplifies control of robots even for users with a minimum of technological experience. A new job manager allows farmers to plan, save and repeat tasks such as sowing, weeding and precision spraying. The update also includes improved hands -free navigation and automated implementation control in defined agricultural areas. All updates are delivered live (OTA) so that existing users can upgrade without new material or complex installations. (Source: The robot report))
Why is this important for your business:
Often neglected by the mainstream news, AG-Tech has been booming in recent years. Companies like FARM-NG have deployed robotics, equipment and compatible sensors on the Internet of Objects as well as advanced predictive analysis taking advantage of AI to better predict production. It is an industry wherever Penny counts and technology makes a difference.
News Technology News # 3 – Vercepta launches to give owners of small businesses real -time control over online reputation.
The VERCEPTA reputation management platform officially launched, giving owners of small businesses real -time control over their online reputation. Developed by Stellar Analytics, Vercepta offers features generally reserved for large companies, including real -time alerts for new opinions on the main platforms. Data -based information follows feelings of feeling and identify potential risks. These tools help companies not only react to comments, but also to manage their public image proactively. The founder Justin Jennings stressed that most reputation tools are designed for agencies, not business owners themselves. (Source: Kxan Austin))
Why is this important for your business:
Reputation management remains one of the main security concerns for small businesses and, in some cases, even more important than malware, ransomware or data violations. Pirates who fly data or the identity of companies can cause large -scale reputation problems, especially on social platforms.
Business Technology News # 4 – Reddit unveils the AI -led advertising tools to help brands operate user discussions.
Reddit has launched two new advertising tools fed by the AI - Reddit Insights and Conversation Summary of additional modules – to help brands exploit the discussions and trends of user in real time on the platform. Reddit Insights uses AI to analyze billions of messages and comments, overflowing cultural trends, brand feeling and emerging subjects to guide campaign planning. Additional modules of the conversation summary allow advertisers to directly display comments from users organized under the publications promoted, adding authenticity and social proof. These tools are part of Reddit’s wider push to monetize its vast mile of content focused on the community while preserving its unique and man atmosphere. (Source: Reuters))
Why is this important for your business:
Reddit continues to gain popularity among people who do research, with conversations or are looking for comments on their ideas. I am active on some Reddit groups and I also learned a lot from other users. Which is why it is not surprising that advertisers – large and small – seek to take advantage of this audience. And Reddit responds – These new tools seem promising to those who want to be part of the Reddit community that is part of their marketing campaigns.
Business Technology News # 5 – WhatsApp officially gets announcements.
WhatsApp officially deploys advertisements in its status function, which makes a major change for the mail application without previously advertising. These announcements will appear in the updated tab – similar to Instagram stories – and will not affect private cats, which remain encrypted from start to finish. In addition to state announcements, WhatsApp also introduces paid channel subscriptions allowing creators to offer exclusive content. The promoted channels will give companies and influencers more visibility. Meta Said that targeting the ad will be based on basic data such as location, language and user interactions – especially for those connecting WhatsApp with other Meta Services. This is part of the company’s wider strategy to monetize the massive WhatsApp user base. (Source: The penis))
Why is this important for your business:
Speaking of advertising! Like Reddit (above), WhatsApp has a huge community and – let’s admit – we have used this free service for years without anything being asked. Well, it changes. In the future, you can expect to see more announcements on this platform, which can be boring, but it can also present marketing opportunities for small businesses that seek to reach new audiences.
Each week, I choose 5 news from business technology and arrive here, as well as my comments.