Federal Health Managers seek to launch a “daring, upset“Campaign of the public service to warn Americans of the dangers of ultra-transformed food in social media, transit advertisements, display panels and even text messages.
And they do not take into account the results.
Ultra-treble foods are a fixation for the American Secretary of Health and Social Services (HHS), Robert F Kennedy JrA vaccination skeptic that believes that American industrialized food supply is a “main culprit” behind many chronic diseases.
“We have to repair our food supply. And that’s the first thing,” Kennedy told his confirmation.
Bring healthier foods to the Americans has proven to be one of the most resonant questions in the “Make America Healthy Again” campaign (Maha) in Kennedy – and undoubtedly the only one on which Democrats and Republicans are in principle.
Kennedy has spent most of his mandate as a health secretary to dismantle key components of us vaccine infrastructureestablishing mass fire And funding Chronic disease prevention programs, as for tobacco consumption.
The secretary managed to reign in food manufacturers less. Food defenders have described voluntary changes between the government and the manufacturers “disappointing“. Kennedy was critical by the republicans of the congress for having targeted agricultural pesticides in the “Maha” report even before its publication – showing the limits of the appetite of the Republicans for the regulations, then the point out has been riddled with errors, Probably generated by ai.
“The creative content of the campaign will run the heads, create viral moments on social networks and, above all, will encourage Americans to resume their health by eating real food,” said a document published by the federal government which described the campaign.
The campaign should cost between $ 10 and 20 million, according to documents. Anyone looking to apply for the price will have a quick turnaround – the deadline is June 26.
“The aim of this requirement is to alert Americans to the role of foods processed in the food of the diabetes epidemic and other chronic diseases, inspires people to assume personal responsibility for their food and to lead to measurable improvements in the prevention of diabetes and national health results,” he continued.
The new public relations campaign also highlights the unconventional approach to the Trump administration for hiring – including its dependence on special government employees.
A key advisor to Kennedy, Calley means, could directly benefit from one of the objectives set out in the campaign: popularizing “technology such as portable devices such as cool and modern tools to measure the impact of food and take control of your own health”.
Calley Mean is a Kennedy’s main advisor and has been hired as a Special government employee Focus on food policy, according to Bloomberg. He founded a company that helps Americans obtain such portable devices reimbursed in tax franchise thanks to health savings accounts.
Casey means is Calley’s sister. She also directs a health care start-up, although her family sell portable devices such as continuous glucose monitors. She is Kennedy’s candidate for the American general surgeon and a health entrepreneur of which Business is sold Continuous glucose monitors – one of these portable devices. Calley Means’ company also works with Casey Company.
Due to the status of Calley means as a special employee, it was not forced to depart According to his private commercial interests – a situation that has already led to an ethical complaint. Consumer defenders, such as the non -profit public group, had warned Such hiring practices could cause conflicts of interest. HHS did not respond to a request for comments on the private commercial interests of Calley Means, nor its role in the development of the advertising campaign.
Although the advertising campaign focuses on the connection of ultra-transformed foods with diabetes, at least a high-level nutritionist was uncomfortable.
“Ultra-transformed foods-some of them include breakfast cereals that are ultra-transformed because they are fortified with vitamins,” said Walter Willett, professor of epidemiology and nutrition at the Harvard Th Chan School of Public that Health. “These are good if they are large breakfast cereals and whole grain breads,” he said.
Ultra processed foods are generally recognized as sodas, savory snacks and frozen meals designed to be stable, practical and inexpensive. These foods are associated with an increased risk of type 2 diabetes – or resistance to insulin.
The mechanism by which these foods could increase the risk of diabetes is unknownA problem that extends partly from the “heterogeneous category“Foods that the ultra-suitable category includes. The advertising campaign proposal does not venture into the definition of the category, even if Kennedy has set it “poison the American people».
“When you say processed foods, you do not imagine a coke in your brain, and that is the biggest problem,” said Willett, who added that most public service campaigns are carefully designed and tested for efficiency.