The last iteration of Apos The conference presents a Who’s-Who of film players, television and high-level media who modify the company’s price Asia.
Here is just a small sample: the co-founder of Dazn, James Rushton, CEO of Candle Media, Kevin Mayer, the boss of Foxtel Patrick Delary, Google Apac President Sanjay Gupta, Yang Xianghua from Iqiyi and Kaichen Li, Netflix Korean content chief Don Kang, Amanda Laing, the founder of the CEO of Nine Entertainment, Hernan Lopez and Jiyeon Song of the Korean micro-drama platform.
Add to these Jiostar bosses, video, nbcuniversal, Warner Bros DiscoverySony Pictures Entertainment, Disney,, PrimordialTiktok, TBS, BBC Studios and Banijay and it is clear why the APOs have become a key element of the calendar.
They have a lot to discuss this year. The executive director and co-founder of the APOS, Vivek Couto, is preparing for his C-Suite meeting in Bali with a global market faced with a rapidly evolving perspective. Technology giants in Asia like Google, Meta, Netflix and Amazon have benefited from the growth of the mobile screen, intelligent television and the fixed use of broadband across the continent, while traditional players have deployed new services and tried to keep their linear companies alive.
“At APOS 2025, we focus on industry assistance to navigate by disturbances and opportunities,” explains COUTO, a veteran analyst who directed the creation and is also Managing Director of Media Partners Asia. “The next wave of monetization is there, and these are not only more eyeballs, but better economy. We have designed a program that addresses major changes: the monetization of sport and entertainment, the role of AI through the battery and the way the platforms are evolving on the large local markets that count. “
So what are the lively live problems? Couto says that one is that global giants and local companies on a scale must find “more robust” means of earning money and investing in content to seal their spots in the new digital ecosystem. “Our goal is to know how this transition and this monetization maintain the pace and which has the strategies to drive it,” he adds.
APOS starts on June 24 with a CEO forum only by invitation, followed by a welcome reception at Ayana Resort. The first day of the conference (June 25) is a big for cinema and television. A first highlight will be Google’s Gupta to discuss the power of the narration in his discourse on the digital future of Asia. “Google clearly has a point of view on the impact of AI on the creation of content and the growth of creators, which monetize social platforms”, explains COUTO. “It could also be a great opportunity for creators of long forms. Everyone experiences AI. “
We understand that the same morning, Kang de Netflix, who is vice-president of content, in Korea, will discuss the performance of Calmar game Season 2, a few days before the launch of season 3. “Netflix has a vision of the way he has done, and Kang also wants to approach (emerging perceptions) of a lull in the Korean creative economy. Korea is essential for Netflix because they will invest around $ 700 million in the next 3-4 years. ”
The former boss of Disney Mayer will also discuss the way of putting the narration on the scale, while the former boss of Fox Networks Lopez will discuss the economy of streaming from the point of view of his consultation advice Owl & Co. The leaders of the video of Prime India will talk about the monetization of the streaming explosion in India, while the leaders of Jiostar will appear on several occasions Their Jiohotstar platform continuing its mission to be a service for a “million screens”. COUTO says that the transition to short-speaking content, which exploded in China and Korea through micro-dramatic platforms such as Topreels, dictate how several companies are approaching content investments in 2025.
Other discussion points will be the strong theatrical growth in Indonesia, the beginnings of HBO Max in Australia, the TV market Addressable Expansion in India and IP sports. Couto expects many discussions on how companies should exploit the changing nature of entertainment consumption, giving the example of Disney, whose consumer products, parks and commercial experiences now generate more than 50% of its operational profit on a global basis. It is a place where traditional players could have the upper hand on Netflix and Youtube.
“The difference for players like Disney and Warner, in particular, is that they have a lot of income that come out of consumer products,” he said. “He underlines the need to consider all sources of income beyond the entertainment on the screen.” In a similar vein, Couto notes that Google will explain why Youtube examines the subscription models, “driven by the need to maintain growth beyond advertising revenues”.
The day 2 morning will be focused on the AI - no surprise there, while the conversation moves to digital companies such as Sandbox, Storyfit and Tiktok. After lunch, there will be a session on the impact of American content in APAC, with Chris Taylor, MD APAC, TV distribution, networks and DTC in NBCUNIVERSAL; Amanda Laing, MD Streaming & Broadcast, Nine Entertainment; Adam Herr, SVP distribution, APAC at Sony Pictures Entertainment and Toshi Honda, COO à U -XT appearing together on a panel. Nicholas Simon, founder and CEO of The white lotus The co -producer of season 3 Indochina Productions will appear in a conversation on the creative economy of Asia which is globalizing, alongside the CEO of Banijay Asia Deepak Dhar and Disalada Disayanon of the Kantana group. The narration on the rapidly growing theatrical market of Indonesia, micro-drama boom, sports streaming and media investments will also be on the menu.
The main ones focus on APOs this year in terms of markets are India, where the growth of Addressable television ads consists in overeating streaming revenues; Japan, which says Couto, has “really become controlled as a premium VOD market of $ 5.5 billion, led by Svod and Premium Avod”; Indonesia, where the theatrical market has exploded; And Australia, which it predicts will see more mergers and acts of mergers and following acquisitions for the Dazn de Dazn for Paycaster Foxtel.
Ulitmely, the whole event will be oriented towards what comes next. “While we are entering this year’s APO, Netflix, Disney, Amazon and YouTube and local platforms on a scale such as Jiostar, U-XTT and Foxtel all generate benefits and more and more money,” explains Cuto. “The key question is now to maintain the balance between growing margins and investment to stimulate new growth.”