State College, Pennsylvania – December 21: Drew Shelton # 66 of Penn Statenany Lions before a match between SMU and Penn State at Beaver Stadium on December 21, 2024 at State College, Pennsylvania. (Photo by Roger Wimmer / ISI Photos / Getty Images)
Roger Wimmer / ISI photos | Getty Images Sport | Getty images
While the university athletics landscape is undergoing seismic changes, Elevate announced a fund of $ 500 million on Monday to help universities create long -term growth through strategic investments.
The World Sports and Marketing Agency has teamed up with the Velocity Capital Management Capital Management and Texas School Fund Corporation to provide schools with money and resources to develop income-generating projects.
Friday, a judge approved a settlement This will force individual schools to pay up to $ 20.5 million to student-athletes. Pending this decision, many schools have explored new ways to generate income.
Encourse works with colleges and universities to help them understand what projects they should continue and how to monetize them.
“In our minds, the advantage of having access to capital and robust services in which these schools can exploit when they think of the professionalization of their rights, is a real differentiator,” said Al Guido, Chairman and Chief Executive Officer of Elevate, who is also president of the 49ers of San Francisco.
Schools will use capital for infrastructure and commercial projects ranging from the modernization of premises, the widening of high -end seats and improving multimedia and digital rights and investing in name, image and resemblance platforms for athletes.
“Schools will use the new capital to create new premium experience spaces where they can monetize these tickets at a higher price.
Elevate said he had already concluded two eight -digit agreements with Power Four Schools. He hopes that the investment fund will appeal to its 60 other university customers, who include schools like UCLA, Alabama, Penn State, Notre Dame and Florida.
“Many of these schools have small employees, and therefore if we can enter and provide this additional firepower and data and ideas and support, we can help them generate a much higher return to this capital.” said marks.
University spending on sports infrastructure has increased considerably, with 58 stages and 27 arena projects which should end in 2025, according to Journal of Sports Affairs. University stadium projects should not slow down in 2026, expenses should exceed $ 3 billion.