In most regions of the developed world, living a “clean” life in terms of environment and spaces, is a generational practice. This is exactly why the country house, not the manor of the city, was the historical symbol of the arrival, whether in elitist Europe or Meritocratic America. The ability to put a radical claim on nature represents the ultimate expression of wealth, well above the majestic marble infusion in a chic pin code of a district of the city. Whenever Indians travel abroad, public spaces become a main attraction, whether in Unter Den Linden in Berlin, Central Park in New York or Hyde Park in London.
But, in India, both at the time and now, the life of the “cream”, better represented by the imposing Antia On Altamout Road in Mumbai, focuses on the conquest of congestioned cities and remains the closest to the power centers of the economy. India Luxury real estate market was estimated at $ 45 billion in 2024. With a TCAC of 15%, it should receive $ 105 billion in 2030. Units at RS 1 CR and more contributed to 41% of sales in 2024 – compared to 30% in 2023.
Naturally, a large part of this growth is literally directed to the sky, because the congested urban landscapes are still disturbed by Hong Kong skyscraper. Unsurprisingly, the ensuing toxicity adds to the appalling AQI score card, leading to a “quality” of life which is deeply, well, third of the world.
However, the “clean” of “cream” is remarkably difficult for billionaires and millionaires newly struck from India. Part of this is perhaps due to our perceived fragility of wealth, with a constant physical involvement considered as a denied virtue, unlike, let’s say, Elon Musk who “disappears” from his HQ for long periods. This could be to ensure that the others unscrupulous, as in many examples of Bollywood and real, do not create coup d’etat conditions.
In addition, the severity of being in “the evolution of action” is always social significant, the workplace attacking a whole series of optics and connected reputation aspects. This, despite, in terms of functional dimensions, there are sufficient ammunition for “clean” to take over as a productive operating plan.
A key player in changing dynamics is the proliferation of conference quality internet connection. As it is amply obvious in our trips, the video call of Ranthambore or Wayanad is no less powerful than of Bengaluru or Ghaziabad, far from the protocols of Call-Cum-Telex trunk. The UDAN (Ude Desh Ka Aam Nagrik) initiative led to 148 operational airports in the country, supplemented by the Nexus Bharat Rajdhani-Vande, and a prolific growth rate of road infrastructure (23 functional highways, with 20 others develop).
Amazon would serve in a deemed manner every 19,300 pine codes of India. Shopping centers are still expanding, as well as QSR allies (fast restaurant). Channels like IHCL (Indian Hotels Company Ltd) and Marriott are determined to improve regional hostelries. Brand health care in public-private mode follows suit, helped by self-administered technological aid.
The supremacy of traditional metros, in an experiential sense, decreases quickly, as in the first world where anyone, anywhere can access almost anything. Helped, ironically, by the cocovated pandemic, professional crops are now comfortable with hybrid work, the essential twins of cost reduction and improved efficiency.
Time is ripe for the “cream” to claim the “clean”. Goa is already a witness to the first wave of this scheme – the real estate support of 5-50 CR, the villas and the apartments, the favorite poison for many mumbaikars, as a destination of holistic life. This can – and should – open many new borders: Kalimpong, Puri, Thekkady, Shillon, Hapur …. where the rich can build abundant spaces with large land stretches, consuming fresh air and products, a 2.0 version of inclusive nobility in the inclusive nobility of the creation of the value of “society”.
This change will be accompanied by other important collateral advantages. Urban real estate may allow its palatial price paradigm, releasing apartments for those who really need to be in cities. AQI pressures will reduce, as is the paralyzing impact on public services, the recent flood of a Mumbai metro platform being alarm clock. It will help upgrade the depth of the history of India and create a higher community value.
All this, while remaining faithful to luxury life in a real sense, where nature is the ultimate border, and not an artificial space of the 30th floor with a distant view filtered through the smog and the squalor. Imagine your luxury apartment overlooking the Udupi Sea coast, and a photo will emerge.
The experience ecosystem is being prepared for this future envisaged. What we now need is a rebirth of mentality, to effectively unify the demonstration with a significant life – Tollygunge Club meeting the camellias across the country.