https://www.youtube.com/watch?v=75due__2ylu
Fall 2025: The next era begins.
Since 1979, ESPN has delivered sports to fans around the world. Now, with the launch of his latest campaign and the first teaser to ESPN directly to the consumer (DTC)“Sports Forever”, ESPN points out how it plans to serve sports fans – forever.
Beginning on June 5 during match 1 of the NBA final on ABC, “Sports Forever” celebrates the emblematic heritage of ESPN with lightnings of an original history which is the basis of its corporate mission: to serve sports fans. At any time. Anywhere. The trip of four decades of ESPN began on September 7, 1979, when then Sports center Lee Leonard anchor opened the first Sports center Broadcast by saying: “If you are a fan … What you will see in the coming minutes, the hours and the days to follow can convince you that you have gone to sports paradise.”
This famous line launches creation, which then moves through decades of unforgettable sports moments – Captivating the fans during the minutes, the hours, the days and even the years supporting Leonard’s declaration. Moments of championship caliber in the finals of the playoffs of university football and the NBA with legendary calls, and in the emblematic “Booyah!” To “Bang!” – These moments are forever engraved in sports culture.
Said Tina Thornton, EVP, Creative Studio and Marketing: “ESPN has been at the center of sports culture for more than four decades – offering moments and emotions that connect generations of fans. While we are preparing for this next era with our direct offering to consume this fall, we look forward to delivering still unforgettable moments. ”
The spot – developed in collaboration with Butler, Shine, Stern & Partners (BSSP) – also highlights the leadership of ESPN in female sports, highlights the next ESPN application improvements, including personalized alerts and new visualization options, and offers cames of the main personalities of ESPN, in particular Adam Schefter, Pat McAfee, Malika Andrews and the PTP “Prime Time Player” itself, Dick Vitale.
The place ends with a fan receiving an ESPN application alert with the famous “Dadada, Dadada” Sports center Jingle who has become synonymous with news and ESPN reduction alerts.
Fall 2025: The next era begins.
Sports credits forever:
Espn
Tina Thornton – EVP, Creative Studio and Marketing
Jo Fox – please, marketing
Seth Ader – VP, brand marketing
Peter Mulally – Senior director, brand marketing
John Lobo – Director, brand marketing
Amelia Simonds – Associate director, brand marketing
Diana Flynn – Coordinator, brand marketing
CARRIE BRZEZINSKI – Please, ESPN Creative Studio
Chin Wang – VP, ESPN Creative Studio
Lucas Nickerson – Senior Creative Director, ESPN Creative Studio
Heather Donahue – Senior Creation Director, ESPN Creative Studio
Andrew Conde – Producer, ESPN Creative Studio
Mark Groeschner – Senior Manager, ESPN Creative Studio
Claude Mitchell – Director of Coordination, Music, ESPN Creative Studio
Kevin Wilson – Creative director, Music, ESPN Creative Studio
Mike Irwin – Creative director, ESPN Creative Studio
Jon Little – Producer, ESPN Creative Studio
Emma Beltrandi – Associate producer, ESPN Creative Studio
Joe REA – Associate producer, ESPN Creative Studio
Sean Anderson – Production Assistant, ESPN Creative Studio
Matthew Stolbof – Production assistant, ESPN Creative Studio
Meghan Carroll – Production assistant, ESPN Creative Studio
Chelsea Mikell – Production assistant, ESPN Creative Studio
Unique Parker – Production Assistant, ESPN Creative Studio
Samara Robison – Production assistant, ESPN Creative Studio
Yazmine UVIDIA – Production assistant, ESPN Creative Studio
Inna Kern – VP, Media
Elissa Henderson – Senior Director, Media
Andrew Gilbert – Associate Director, Media
Casey Roback – Planning, media
BSSP – Agency
Sinan Dagli – Executive Creative Director
Andrew Crawford – Associate Creative Director
Jason Pierce – Associate Creative Director
Ryan Niland – Associate Creative Director
Dennis Remsing – Design Director
Cade Wallace – Executive producer
Jake Bayham – Strategy Responsible
Kyle Rodriguez – Director of group account, sports and entertainment
Lucy Sedky – Director of the account
Production – Division7
Director: OMRI COHEN
Management directors: Kamila Prokop + David Richards
Founders: Patrick Milling-Smith + Brian Carmody
COO: Andrew Colón
Production head: Alex Hughes
Producer: Gillian Altman
Production – The herd
EP: Kyle Hollett
Producer: David Roncin
Production Director: Kita Nahanni
Production coordinator: Georgia Munro
1st announcement: Nathan Valante
2nd ad: Kevin Lott
DOP: Matthias Koenigswieser
1st AC: David LOURIE
2nd AC: Alex Miller
Casting: Sean Milliken
Production designer: Caitlin Byrnes
HMU key artist: Ashley Pilkey
Stylist: Liz Henderson
Editorial – Papercut
Publisher: BIFF Butler
Deputy editor -in -chief: Audrey Weiner
Producer: Chandler Raub
Executive producer: Brandee ProBasco
VFX – Mathematics
EP / Partner – Hadi Dahrouge
Main post producer – ANH PHAN
Post producer – Christian Kelly
VFX Supervisor / Flame Fend – Vincent Blin
CG artist / composer – Jean Delaunay
Movement designer – Paul Laberge
VFX supervisor on the tray – Carlo Monaghan
VFX coordinator – Jay Rubin
Online editor – Jordan Branch
Mix – Times Studios
Mixer: Matt Miller
Mixing Assistant: Ian Connie
Producer: Cassie Underwood
Executive producer: Susie Boyajan
Color – Trafik
Colorist: Dimitri Zola
Color assistant: Jacob Suffern
Chief of production: Angela Zappella
Producer: Hugh Copeland
Music – ABOINT CHOUTTE
Music producer: Tarjas White
Creative director: Johanna Cranitch
Managing Director: Carol DUNN