SM entertainment will soon acquire an important part in Super entertainment Mhome to the group of K-Pop boys 82MA. The partnership with the startup label signals the first step in the objective of SM Entertainment to exploit a “multi-label system” in the context of its “SM 3.0” strategy, aimed at establishing a large web of independent production centers and labels for the development and extended management of the IP.
Great M Entertainment has already been created in March 2020 by Kim Young Sunformer director of FNC entertainment. Kim Young Sun made its 82 -minle debut in October 2023, and the group of boys instantly attracted global attention to their style and team color. More recently, they released their 3rd mini album ‘Silence syndrome“In April of this year, and will soon launch its concert in solo concert in 2025” 82 “in Seoul from June 6 to 8. After Seoul’s show, 82mjor will embark on their first North American tour from June to July.
Meanwhile, SM Entertainment intends to invest in various national and international labels in the future for the diversification and expansion of music.
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