In partnership with SSG, the PGA Tour launched PGA Tour EnterprisesA new commercial company under the control of the tour and a first program of its kind. As part of PGA Tour Enterprises, SSG, a consortium of owners of American sports teams led by Fenway Sports Group and including Mark Attanasio, Arthur Blank, Steve Cohen, Wyc Grouousbeck, Marc Lasry and others, engaged up to $ 3 billion on tour, valuing it at around $ 12 billion.