The confrontation of the 4 nations continues to be a success for the NHL.
The best international tournament – which was organized by the NHL and NHL Players’ Association – which was held from February 12 to 20 and captivated sports fans worldwide, was appointed Sports Event of the year at SBJ Sports Business Awards on Wednesday.
The Stanley Cup champion Florida Panthers also won the sports team of the year.
Born of innovation and creativity to bring the best international competition to the NHL program, the confrontation of the 4 nations took place in two cities with rich hockey stories – Montreal and Boston – to closed windows. All the games of the confrontation of the 4 nations were played in accordance with the NHL rules, which provided an additional level of entertainment and competitive intensity.
The confrontation of the 4 nations, which was won by Canada, was a boon in any measurable ways – membership of players, attendance, television notes, support and generation of business income, social media commitment, sales of goods and media coverage and impressions.