We already see more than 5 billions of research on Google each year, and with AI, we continue to extend the types of questions that people can ask. AI’s overviews are one of the most successful research launches in the past decade.
In our largest markets like the United States and India, IA previews lead to a 10% increase in Google use for types of requests that show AI. As people use IA glimps, we see that they are happier from their results, and they are looking for more often – and we even see that the volume of commercial requests also increases. This can create more opportunities for advertisers while people turn to research to discover new brands and products.
People found the Announcements in the IA previews Utility because they can quickly connect with companies, products and relevant services to take the next step at the exact time they need. From today, research and shopping advertisements in AI glimpses will develop at the office in the United States later this year, we will also broaden advertisements in the AI previews in English to select countries on mobile and office. This expansion means that companies will be more likely to connect with people and support their journey from discovery to decision.