A month after its launch, Reservoir The new subsidiary of Mumbai de Media, Popindia, concluded its first catalog agreement in India.
The company declared Thursday, May 15, that it had acquired the publication and the rights of control of the whole Musicraft Entertainment catalog.
The transaction, whose financial conditions have not been disclosed, gives control of the reservoir 1,000 Recordings covering several decades and genres, including Musicraft YouTube channel with more 3 million Subscribers.
Founded in 1980, Musicraft specializes in music “ Indie Bollywood ” with productions featuring Bollywood style arrangements which exist independently of cinematographic soundtracks. The catalog includes Qawwali Songs, a tradition of devotion song dating from the 13th century Delhi which maintains great popularity through India, Pakistan, Bangladesh and Afghanistan.
The catalog presents works by several regional artists, titled by Ashok ZakhmiAn Qawwali artist whose four decades career includes tours throughout India. Zakhmi’s collaboration with TINA PARVEEN on Mast jawani teri mujhko pagal kar gayi re has accumulated more than 305 million YouTube views.
“Over the years, we have proudly built a catalog that represents the music and various listeners of India. We are delighted to associate with Popindia to help amplify these songs and bring them to an even wider audience.”
Aparna ShahMusicraft Entertainment
The other artists represented in the acquisition include Gyasuddin Warsi, Majid Shola, Mr. Aaga Fankar, Usman Taj, Kausar Sabri, Anwar Jani, AFSAR Azad, And Yusuf Azad.
Aparna ShahDirector of the Musicraft parent company, Tanatan Talkies Music PVT LtdSaid: “Over the years, we have proudly built a catalog that represents music and various auditors from India. We are delighted to associate with Popindia to help amplify these songs and bring them to an even wider audience.”
Tank announced on April 17 that it was launch Popindia Sign and develop regional talents, as well as the acquisition of publication and music recording catalogs.
The subsidiary is also a subsets for the world’s musical catalogs to reservoir on the Indian and South Asian markets while offering musical supervision and rights management services.
Popindia is supervised by Speedwho has become executive vice-president of international and emerging markets to reserve after A 2020 partnership Between tank and PoparabiaSPEK founded in 2011.
“This marks a major step for Popindia – our first complete acquisition of the catalog, covering more than a thousand recordings that extend over decades of Indian music.”
Spek, tank media
Commenting on the acquisition of Musicraft, Spek said: “This marks a major step for Popindia – our first complete acquisition of the catalog, covering more than a thousand recordings that extend over decades of Indian music.”
“What attracted us to Musicraft is the quality and historical range of the repertoire, from commercial pop music to genres like Qawwali which reflect the deep musical roots of the subcontinent. Our strategy in India is focused on the creation of long -term value, and which begins with investment in catalogs that count – Culturally and Commercial. content.”
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