Nascar Kyle BuschDefender of well-being Samantha Busch, and their Brexton son joins Starkist to highlight the family, fitness and life on the move
Reston, go.,, May 15, 2025 / Prnewswire / – Starkist Co., the favorite tuna brand of America, is proud to announce a new dynamic partnership with twice champion of the Nascar Cup Series series. Kyle BuschHis wife, the defender of Samantha Busch well-being and their Brexton youth son. The collaboration brings together Starkist’s commitment to fuel healthy and active lifestyles with the high energy world of motorsport and the daily agitation of family life.
“We are delighted to launch this partnership with Kyle, Samantha, Brexton and their incredible family,” said Michael Merritt Jr.Marketing manager at Starkist. “We are delighted to show how the Busch family uses the delicious Starkist sachets and on the move of proteins to fuel their charged lifestyle, whether on the track for racing day, juggling with children’s activities or preparing lunches and family snacks.”
A power on the track with 232 career victories in the three best series of Nascar, the most winning in history, Kyle Buschbrings the same intensity and driving to its partnership with Starkist. As part of the collaboration, the Starkist brand will appear on Kyle firefighters during the Nascar Cup and the Truck series. The brand will also be evident on Brexton Busch Car and fire suit, highlighting Starkist’s connection with the next generation of runners.
“We have always been fans of Starkist, and I remember Charlie Le Tuna® Grow, “said Kyle Busch. “With everything we have with our crazy schedule with the race, appearances, training and family time, it is important to stay powered and concentration. Starkist pockets are just the key for that. Delicious, fast and reliable to keep me.”
Samantha Busch, a defender of health and well-being, entrepreneur and host of Podcast, also brings her voice to the partnership. “Life moves quickly for our family, and I am always looking for simple and healthy means to get more protein in our diet,” she said. “Starkist pockets are our go-to. They offer an excellent source of protein and make it eat well. We are delighted to inspire our fans by showing how we bring Starkist for the ride.”
The partnership also offers content with Brexton BuschAn increasing youth runner, pursuing the family’s goal. Fans will see how Busch incorporate Starkist into their daily routines through social media, podcasts and appearances in person.
Pioneer in unique service sachets, Starkist remains an industry leader with more than 40 tasty options, including his popular tuna creations®Salmon creations®and chicken creations®. Each pocket offers 10 to 17 grams of protein in a practical and ready -to -eat format.
“With the speed and intelligent nutrition stimulating this partnership, we were the rapid world of the race with the daily need for fuel that works,” said Michael Merritt Jr.Marketing manager at Starkist. “We are proud to team up with Busch to show fans how Starkist can help them stay ahead of the curve, a pocket full of protein at the same time.”
About Starkist Co.
Starkist Co. is a socially responsible company that allows people to live a healthy life by providing practical nutritious proteins. Innovative of the industry, Starkist was the first brand to introduce practical serving products, which include Starkist Tuna Creations®Salmon creations®and chicken creations® In more than 40 varieties. As a favorite tuna of America, Starkist represents a tradition of quality, a confidence of consumers and a commitment to sustainability. Starkist charismatic brand icon, Charlie Le Tuna®Swimming in the hearts of tuna fans in 1961 and is still a favorite of fans today. Starkist Co. is a direct subsidiary in exclusive property of Dongwon Industries Co., Ltd.
About the Busch family
The Busch family is known for their winning ways, its electric personalities and the most emblematic family of motorsport with a large portfolio of racing, business and entertainment activities.
- Kyle Busch:: The most winning pilot in Nascar’s story with 232 victories and a double champion of the Nascar Cup series. The most followed and best known Nascar driver on social networks with more 2.5 m. Nicknamed “Rowdy” for his wild and fast personality, Kyle Busch also disabled his efforts to his family out of the track while remaining competitive on and off the track.
- Samantha Busch: A best-selling author, an influencer of fitness and health and well-being, business owner in fashion space with his own line of clothing, and champion of philanthropy and one of the main defenders of infertility.
- Brexton Busch:: Young motor sports with the fastest growth leading to history. Brexton has raised more than 120 victories on several racing disciplines. With more 250k Social subscribers at only 10 years old, Brexton should be one of the most influential motorsport figures of our time.
Media contacts
Michelle Font
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571-441-8096
Tori Schettino
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973-588-2381
Dakota Hunter
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704-999-9769
Source Starkist Co.
