Good morning. One of the main accusers of the Sean “Diddy” COMBS trial testified on Tuesday before the court. The singer of R&B Cassie Ventura, who dated combs for more than a decade, spoke of joining the Drug marathons fueled by drugs he called “Freak Offs”.
In today’s great history, ESPN has finally revealed the Streaming version only of its channelAnd it comes when the banners are reassessed How they consider success.
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What’s on deck
Markets: Brevan Howard operates a Def-Orning Dealmaker JPMorgan For a new senior role.
Technology: The job cuts are Officially in progress in Microsoft.
Business: The intention hidden behind the RTO plans of certain companies It is not to return to the office.
But first, what channel Is Stream on?
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The great story
New streaming wars
Emily Curiel / The Kansas City Star / Tribune News Service via Getty Images
One of the last holts in the streaming era finally makes a movement.
ESPN has unveiled plans – and a prize – for its long -awaited streaming version of the sports channel. Peter Kafka of Business Insider has the count Tuesday’s launch event for the new ESPN servicewhich will cost $ 30 per month.
(To not be confused with ESPN +, which has existed for more than seven years. Although ESPN +broadcasts live games, the biggest sporting events cannot be watched there without cable television subscription. Unlike ESPN +, this new streamer will include everything you will get if you were looking at ESPN on cable television.)
ESPN’s desire to finally cut the cord shows how the television landscape has changed. But it is not only the banners who fight for subscribers. Commitment to the growth of profitability subscribers, Banners have different prioritieswrites James Faris de Bi.
Getty Images; BI
So what are the different strategies and who directs them?
James does a great job of break everythingBut here is a quick overview.
The commitment approach: Netflix, Amazon
When you are at the top, you must sometimes find new ways to define success. After erasing the milestone of 300 million subscribers, Netflix is now focusing on maintaining committed users rather than developing.
The reason? Users committed are good for advertisements, which is the next great opportunity that the streamer sees.
It is not the only one, because Amazon did everything on advertisements last year when it automatically excited them for privileged video users who were not willing to cough $ 3 per month to delete them.
The subscriber’s approach: Disney, paramount +, peacock
For those who are not lucky to have a massive subscriber base, growth in the number of users is always a priority.
A challenge was to keep the momentum of major events such as Olympic Games Or NFL qualifying games.
Of course, you may sometimes have even more viewers than you think. That’s why Password sharing repressions are all the rage.
The approach of profitability: Max
Subscribers. Engagement. Let’s be honest, the end goal is the same: to earn money.
Warner Bros. Discovery has already conceded that Max will not govern the perch in streaming. But it is in the dark, something that some of his peers cannot claim.
3 things on the markets
Madison Hoff, Noah Sheidlower / Bi
1. Inflation surprisingly cooled in April. The inflation rate slowed down to 2.3% last month compared to a bump of 2.4% in annual shift in March, which makes it Smaller increase since 2021. However, the forecasters declared that the effects of the trade war could appear From next month. On the positive side, The eggs are back in the menu for breakfast.
2. Brevan Howard hires Carlos Hernandez. The longtime job of JPMorgan will be Brevan Howard Very first executive president. A person close to the manager told BI that Hernandez will focus on high -level business strategy and customer development.
3. Get a job in the secondary. The investment strategy for purchasing participations in private funds from investors who wish to sell early were niche. Secondary are now fundraising at record levels, and a lucrative career path emerges. Here’s how to get a job in the booming industry.
3 things in technology
Stephen Lam / Getty images
1. Microsoft’s use cuts are there. The software giant has began to remove managers and non-coders As part of its loss plan of around 6,000 jobs. He wants fewer managers with more reports, in accordance with a thrust on the industry scale Flatten the management layers.
2. AI companies were to win in Trump’s “Big Beautiful Bill” – for the moment. The bill includes a provision preventing states from regulating AI for 10 years, a boon for companies like Openai and Meta. However, there is a good reason should not start celebrating yet.
3. The CEOs of your favorite YouTube stars. MRBEAST’s content creators in SMOSH hire Hollywood leaders, talent management companies and Creator economy startups to improve their businesses. These frames allow creators to focus on content – and avoid professional exhaustion.
3 things in business
Catchlights_sg / Getty, Tirc83 / Getty, Ava Horton / Bi
1. Employers found a sneaky substitute for layoffs. Rather than carrying out layoffs, Some employers use RTO mandates so that workers leave. But companies that adopt this RTO approach to take The worst of both worldsBi’s aki ito writes.
2. You can now reserve private chiefs and personal coaches on Airbnb. The company has deployed Airbnb Services, which allows users to hire professionals such as hairstyles or photographers to come to their airbnb or their house. A manager said Bi was a way the company tries to Back up hotels customers.
3. Trump asks Americans to do the only thing they hate the most. The purchase of things is a national hobby, and Trump is the king of remarkable consumption. But after having issued prices, the president preaching austerity – Bad reading of the American economy and culture.
In other news
What’s going on today
The Business Insider Today team: Dan Defrancesco, editor -in -chief and anchor, in New York. Hallam Bullock, editor -in -chief, in London. Grace Lett, publisher, in Chicago. Amanda Yen, assistant editor, in New York. Lisa Ryan, editor -in -chief, in New York. Ella Hopkins, assistant editor, in London. Elizabeth Casolo, stock market, in Chicago.