Great CEOs read 60 books every year. That’s 5 pounds every month. They know something that others lack: reading changes everything. Hundreds of thousands of business books are sold each year to executives, entrepreneurs and professionals hungry for new ideas. But the best ideas are often hidden in lesser-known books that don’t make the best-seller lists, especially when it comes to create freedom in your business.
These hidden gems, all published in 2024, contain practical wisdom from people who have lived it. But thinking differently, freeing yourself from limiting beliefs and rethinking old habits doesn’t happen by chance. You have to be intentional.
While everyone grabbed the obvious reads, these books went unnoticed. But they shouldn’t have. Each of them could hold the breakthrough you need for the life and career of your dreams.
Professional readings to improve your game in 2025
The Hacker Mentality by Garrett Gee
Tired old systems can be broken and negotiated. The old rules don’t apply. Gee shows how hacker principles aren’t limited to code. His methodology helps anyone bypass traditional paths to success, applicable whether you’re climbing the corporate ladder or building a startup. His system offers six main actions: be offensive, reverse engineer, live off the land, manage risk, use smart social engineering, and pivot.
The stories in this book come from the trenches. Gee started out at the age of 15 as a federal cybersecurity prodigy, earning millions by rising through the ranks in a unique way. These tactics work across industries because they target universal system weaknesses. Read this book to spot the hidden backdoors in any situation, from negotiating raises to starting a business.
Business leaders who feel trapped learn to break established systems and unlock their full potential. Escape from your corporate prison. Win faster with less effort.
Human design made simple by Emma Dunwoody
Your personality determines your decisions. Your thoughts can set you free. Emma Dunwoody, host of Human Design Podcast, believes that understanding your natural wiring changes everything when it comes to leadership. She translates the complex science of human design into business strategies that leverage your strengths instead of fighting them.
Real leaders share how they used these tools to build unshakable teams. The book goes through delicate situations. Conflicts. Career developments. Team dynamics. Each scenario comes with clear steps based on your personal plan.
Businesses collapse when leaders work against their nature. Forcing someone else’s style leads to burnout and bad calls. Great teams operate through authentic leadership.
The Layoff Cooties: It’s Them, Not You by Laura Krauss
Getting fired hurts. Laura Krauss names the pain points that no one talks about. She traces the psychological journey from pink slip to takeover, showing how smart professionals turn setbacks into comebacks and make a firing the best thing that ever happened to them.
His book offers exercises to rebuild your confidence and reshape your career path. True stories of people who bounced back better after unexpected outings. You’ll see exactly how they flipped the script, and how you can too.
Business leaders have to make tough decisions every day. Understanding the psychology of layoffs from the employee’s perspective can provide more empathy for difficult situations. No burning bridges are necessary, on either side.
Zero risk startup by Paulo Andrez
Your freedom requires a startup that creates income effortlessly. But most businesses crash and burn. Paulo Andrez knows why. Its MEFLO method detects business dangers before they sink your business. The book features over 100 tools for building a safer business, straight from his years as a founder and angel investor.
Founders use Andrez’s frameworks to reduce capital requirements and gain investor trust, so they can reach new heights and avoid becoming a statistic. The book includes stories of entrepreneurs who spotted problems early and avoided disaster. AI tools flagged threats they didn’t see coming.
Business leaders need it because guessing games kill businesses. Executing Lean means testing smart, without betting big. Founders who master risk build businesses that last.
AI for Financial Advisors by Philip Calvert
The more things AI can do in your business, the less you have to do it yourself. Mastering it makes sense, but most founders don’t know how. Philip Calvert is jumping the AI hype train. It offers a purely practical solution for financial professionals who need real results now. The book presents proven ways to improve customer relationships and streamline operations using AI tools that work today.
Calvert’s case studies show advisors are crushing it with new tech stacks. You will see their exact implementation steps, along with stumbling blocks and solutions. The goal remains to generate more revenue while serving customers better, all at lower costs, now that you’re leveraging AI.
Fund managers can no longer ignore AI. This playbook helps you choose the right tools and avoid costly mistakes. Your competitors have already started this race.
Job Search Mastery: How to Land Your Dream Job by Tom Caravela
Getting the job of your dreams could make your freedom dream life. Position yourself well to get the best roles. Tom Caravela wrote the new rules of the job search. He analyzed hundreds of successful job searches to build a system that works in today’s market. Its framework turns random applications into targeted campaigns that land ambitious roles.
The book offers concrete examples. Winning applications. Real scripts that closed big deals. Stories of candidates who turned their rejection into better opportunities. Models and frameworks tested at all levels of the industry.
Business leaders need this book twice. Once to recruit the best talents. Once to keep their own options open. Freedom-focused founders never stop looking for their next ideal role.
What is it for? by Dani Grieveson
You weren’t put here to do work that doesn’t enlighten you. For maximum satisfaction in your business, find a cause you believe in. Purpose generates profit and Dani Grieveson proves it without embellishment. It gives you practical tools to adapt daily work to personal values. The book shows exactly how to create meaning without sacrificing success.
Grieveson’s research supports each claim. Real professionals share how they rebuilt their careers around purpose. Specific exercises help you identify true priorities and reshape routines to support them.
Forget chasing after meaningless success without even realizing it. Leaders who find true purpose build businesses that matter and teams that last. This book helps you understand the basics of meaning at work.
Breakthrough Reads for Freedom-Focused Founders
Following the herd is a trap and it will not create the life you dream of. Don’t just read what everyone else is reading. These books approach the theme of freedom and purpose for business founders in different ways. System hacking, AI integration, plot twists, finding purpose, and intense self-awareness. Every leader now has new ways to reinvent their business and design their lives, reducing risks and creating opportunities.
While everyone is fighting for the latest bestseller, your next big move could be to reside in one of these overlooked gems. Choose the one that matches your biggest challenge. Start reading. Watch what happens.