CAA Sporty Acquired the International Sports Management Company Portas Consulting to strengthen its strategic advice and services for its sports world customers.
The terms of the agreement have not been disclosed, but the division of the Creative Artists ‘Creative Artists’ division will be part of the president and founder of Portas Consulting, David Portas, General Partner Donal Mcelwee and around 160 staff to join a renamed CAA Portas division.
The acquisition of Portas Consulting will also aim to strengthen the awareness of CAA sports from governments, sports organizations and business entities in the world of professional sport in the name of its customers. The agreement also occurs as the Hollywood The talent agency continues to see the border between professional sports and the entertainment blur.
Paul Danforth, CEA Director of CAA and President of CAA Sports, in a statement, said that Portas Consulting was “a management advice for the best class, whose leadership and collaboration sharing the share and customer service will adapt to the CAA sports ecosystem. By adding this unique expertise as a suite of already robust services.
Portas Consulting, based in London, also has offices in Riyadh, Dubai and Singapore to deepen the CAA on the ground in the Middle East. CAA Sports currently has 18 divisions, including the representation of athletes, the brand council, media rights, the search for executives and the development of sites.
CAA Sports, which, among other services, negotiates names for name for stadium agreements and brand partnerships, represents the best world athletes in sports such as baseball, football, hockey, basketball and football, in addition to coaches, random broadcasters and sports personalities.