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Shai Eisenman was only 21 years old when she became CEO. Now she disrupts skin care with a goal. Shai Eisenman’s trip to entrepreneurship started early – both age and ambition. Having grown up with an inventor father, the idea of building something from scratch was always on his orbit. “It was always a kind of dream,” she says. At 15, she was already continuing her BA; by 16, working full time; And at 21, she headed a division of a public company in the United Kingdom, managing a team over 90 years old.
But Eisenman wanted more than executive titles and operational success – she wanted meaning. This desire brought her to skin care, a category of whom she fell in love with her unique intersection of clinical efficiency and emotional impact. Having personally fought against acne, she understood how powerful skin care could be – not only for skin, but for self -esteem. “This is something that is important for what you feel for you,” she says.
With Bubble, the brand it founded in 2020, Eisenman has decided to challenge an industry where high prices, obsolete decision -making and the lack of inclusiveness were the norm. She didn’t just want to build another skin care business – she wanted to reinvent what affordable, effective and emotionally skin care might look like.
Q: Can you tell us about the inspiration behind Bubble Skincare?
A: When I looked at the beauty industry, I saw so many incredible and high quality products at expensive prices. But with the more affordable options, people are always stuck with the same obsolete products that I grow up. It was as if there was a real opportunity to give consumers something better – something they really deserve. My goal was to offer better ingredients, better quality and better experience – all at an affordable price. We launched in November 2020, and it was from a wild tour.
Q: What makes bubble products different from others on the market?
A: We completely overturned the typical model by creating products that should be at a price of $ 100, but we lowered the margin to make them really affordable. We save on marketing and we focus on what matters most – quality products. Our products are developed with the contribution of a dermatologist advisory council, our internal R&D team and our community of 80,000 members. If a product does not have an approval rate of 90% of our community, we do not launch it. There is a lot of reflection that goes into each product. We also work in advance on product development, which means that we are still planning the future.
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How has your business has changed since its creation? What challenges did you meet along the way?
A: You get curved balls every day and you just have to understand how you catch them. Initially, we started as a DTC brand (direct to consumers). Even if our team had more than a hundred years of experience in beauty, I came without experience and I did not have the links with the retailers. Our biggest learning was that consumers really wanted to buy us in store, and even if we are an American brand, 60% of our traffic was international. We then moved to retail partnerships, launching in stores like Walmart, CVS and Ulta. Now, four and a half later, we are available in the United States and Canada, and we are delighted to be at Shoppers Drug Mart and Walmart Canada.
Q: Can you share some of the charitable initiatives that your brand takes care of?
A: Mental health is a key goal for us. We have teamed up with organizations like Nami and Trevor Project to support mental health in our community. Acne and skin care struggles often affect self -esteem, so we see skin care as a form of autoos. We also supported causes such as the Fire Foundation, giving products and funds during fires. Our charitable initiatives evolve according to the needs of our community, but mental health will always remain an essential element of our mission.
Q: What are your favorite products on your line?
A: It is difficult to choose a favorite, but I can share my routine! I start with First classA sweet gel cleaner with ingredients such as glucamalactone and caffeine. Then I use BounceA balanced mist with rose water and niacinamide. For hydration, I like Water shiftA hyaluronic acid serum that looks like a glass of water for your skin. ReverieA vitamin C and niacinamide serum is a must for clarification, and Slam Dunk is the perfect rich moisturizer that absorbs quickly without feeling too heavy.
Q: What advice would you give to women who wish to continue entrepreneurship?
A: My advice is to listen to your customers and not to assume that you know what they want. It is easy to fall into the trap of thinking that you have all the answers, but the truth is that understanding the needs of your customers is the key to success.
I think that as entrepreneurs, we tend to take heart and take it personally. It is important to be resilient and to understand that “no” does not define you. You will get a “no” of so many people around you. But “no” says nothing about your trip and does not define you.
The moisturizer with the moisturizer of the slam dunk from Bubble has a rich and luxurious sensation, thanks to nourishing ingredients such as vitamin E and shea butter. Despite its creamy texture, it quickly absorbs in the skin without feeling heavy. Designed to provide deep humidity and lasting hydration, it sounds the perfect balance between rich food and a light finish, which makes it ideal for daily use.
The moisturizing serum slide is a refreshing and ultra-hydrant serum that looks like a “glass of water” for your skin. Packed with hyaluronic acid and peptides, it leaves your skin plump, smooth and radiant. Eisenman shared that after having tested more than 100 serums of different hyaluronic acid, the aquatic slide stood out for its hydration and light texture. It absorbs quickly without any sticky residue, making it a must for anyone looking for a deep and durable humidity.
The Daydream Vitamin C + Niacinamide serum combines the powerful clarification effects of vitamin C and niacinamide in a light formula. This unique combination even helps the complexion, reducing redness and improving radiance. The serum absorbs quickly, leaving no sticky residue, just smooth and radiant skin.
The Fresh Start Gel cleaner is a soft daily cleaner supported by science designed for all skin types, including sensitive skin and subject to acne. Formulated with gluconolactone with polyhydroxy acid (pha), it exfoliates the external layer of the skin, evokes tone and texture and eliminates excessive oil without causing drought or irritation. Additional ingredients such as spear extract from the spear, caffeine, aloe leaf juice, red algae extract and lavender flower water work together to soothe, calm and hydrate the skin while reducing oil production and puffs.
Bubble’s BOUNCE Back balancing the toner mist is a refreshing toner mist and without alcohol designed to hydrate, balance and calms the stressed or irritated skin. Propelled by niacinamide and seawater, it helps control oil, reduce redness and support a healthy skin barrier – perfect for sensitive skin or acne.
Bubble’s over Night Hydrating Sleep Mask is a creamy mask and all night designed to smooth, soothe, brighten up and hydrate your skin while you sleep – all without curls. Ideal for all skin types, especially dry or scaly skin, this mask is fragrance -free and recommended for the 14 years and over.
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