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You are at:Home»Business»Made to order: the main commercial strategies of the food industry entrepreneurs
Business

Made to order: the main commercial strategies of the food industry entrepreneurs

May 2, 2025002 Mins Read
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Entrepreneurs in the catering industry must carry out a balance between passion and pragmatism. The realities of the management of a food company imply the analysis of the thin margins of the razor, the violation of economic uncertainty and the rapid changes in alteration in consumer behavior, which are often fueled by the latest trends.

Business Insider’s “Made to Order” series explores the inventive strategies that heads, owners and hotel leaders use to navigate this turbulent and fast market.

There is a judicial operation of the ghost cuisine of Los Angeles which maintains the long -standing affairs of a family alive; A multitude of owners of local restaurants joining forces with reception groups to settle in their original airports; Lateral scammers whose mission is to break intergenerational loneliness with dinner -style meals; And owners who build their commercial models thinking of employee retention.

These innovators are challenged to reinvent the food industry. “Made on order” shows how they get there.


A kitchen worker looks at a computer on a kitchen.

An Idaho restaurant first placed the well -being of employees – and that has borne fruit

Elixir

Your favorite local restaurant could come to an airport terminal near you

Dash in the convenience store.

Convenience stores become culinary destinations

The Piggyback dinner table club.

How a Gen Zer transformed its dinner into a company focused on the break -up of intergenerational solitude

Chicken chicken chicks in the kitchen.

It is difficult to run a restaurant in Los Angeles. This chief gives him a blow – in just 200 square feet.

The chicken cook in the box by finishing a take -out order.

The ‘Ghost Kitchens” are perfect for Shoestring budgets, but brick and mortar is still king, say the owners of restaurants

A woman serves plates through the kitchen window in a restaurant.

Dinner entrepreneurs trying to break loneliness and pay the bills in a notoriously difficult industry


Credits

Series publishers:
Lily Katzman, Julia Naftulin
Publishers:
Brea Cabit, Clementine Fletcher, Micaela Garber, Lily Katzman, Julia Naftulin, Akin Oyedele, Bartie Scott
Reporters:
Alex Bitter, Kathleen Elkins, Juliana Guaraccino, Lily Katzman, Juliana Kaplan, Anneta Konstantinides, Julia Naftulin, Tim Paradis
Photo editor:
Isabel Fernandez-Pujol

Photographers:
Gab Bonghi, Amy Lombard, Shelby Moore, Leslie Scott, Scott Shuman