When Sam Nazarian sold the SBE hotel management company in Accor for $ 850 million in 2019, he was no longer the customer. While waiting for non-competition in the hotel space, Nazarian realized that the company was not what had changed; He had. “I built SLS for me,” he told an audience to The real affairNew York’s headquarters in early April. “Twenty years later, I was not the same guy.”
HAS TrdThe last series of lounge, Nazarian has provided an overview of which it is now – and the brand that represents it.
He joined forces with the entrepreneur and motivating speaker Tony Robbins to build the field, a new host company, around luxury, longevity and functional medicine. He works with Fountain Life of the Diagnostic Society of Robbins, who learns the biomarkers and the health history of his guests. Then that makes their well-being objectives part of the experience. He calls it the yacht service: “It’s predictive,” he said. “(On a yacht, they know you come. They know your tastes and aversions. We are going further.”
The inspiration was personal. After the 2019 sale, Nazarian began his own well-being trip, going to luxury stations and undergoing diagnostic tests in Fountain Life. There, the doctors discovered a brain aneurysm which required emergency surgery. “If I hadn’t done this test, I wouldn’t be there Trd subscribers present.
The area takes place in 13 places across the Caribbean, the Middle East and the United States-including a residential tower in Edgewater in Miami-and aims to mix ultra-luxe with medical infrastructure.
That’s not all Nazarian does. He also founded HQ, another Lifestyle hotel brand, in partnership with Wyndham. This platform will have integrated food and drinks, in the style of previous sales of Nazarian, but target a new demographic group – Hispanic and Latinos and Gen Z travelers.
The challenge is that these default young travelers at Airbnb, Nazarian, said: “It’s not good for the hotel industry.” Nazarian thinks that the HQ can win them back.
Nazarian, a longtime guy, is now doing all of Miami. However, this does not mean that it is embittered on this market – the field has a place of health and well -being in the work of Century City, one of the real estate points of Los Angeles. Despite the difficult times in recent times, Nazarian has always said that he was “betting big” on the market.
“Dubai, Miami, Nashville, all these markets have growth, but we consider the as always (being) the heart rate of entertainment,” he said.
Nazarian’s next chapter seems different from the last – Miami instead of Los Angeles, a healthy life instead of late nights. But he hoped that it would mean more. “If you can save or change 10 or 20 or 30 lives,” he said, “it is a significant heritage.”
TrdThe living room series presents intimate conversations with industry leaders. It is available exclusively for subscribers. Learn more online now.