Singer Alicia Keys’ Lifestyle Brand Keys Soulcare, created in partnership with Elf beautyLaunched a series of three-part videos with the conversational online platform The Skin Deep.
The series plunges into self -discovery, autoos and what the company says is the “transformative power of honest dialogue”.
The partnership with The Skin Deep, a brand known for its intimate conversation formats and its viral relationship card games, promises to offer a new vision of the role of narration in beauty.
Rather than counting on conventional influence marketing, Keys Soulcare Said he redefines beauty communication through his community of “light workers” – individuals who illustrate the brand’s authenticity, goal and the moving ethics.
“This series explores how a significant dialogue can arouse reflection, connection and healing,” said Laurie Lam, brand director of Elf Beauty, said Cosmetics.
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- Companies:
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Elf beauty
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Keys Soulcare