Meghan Markle finally revealed the reason she changed the name of his lifestyle brand From the American Riviera Orchard to AS always.
The Duchess of Sussex, 43, admitted that the original name of her business has become something of a “word salad” – prompted her to return to the drawing board in search of a new idea.
In the episode of Tuesday of her Podcast “Confessions of A Femme Founder”The former actress maintained herself with the colorist of hair and celebrities Kadi Lee, who has the Hippie Highbrow hair salon in Los Angeles.
“I had never assured myself as a name in 2022, then just as everything started to evolve last year, and brought a partner the size he was, and it was so interesting,” said Markle during the episode.
“Because you remember, I said:” I like the American Riviera as an umbrella “, then I can have verticals below. And maybe have the” Verger “really small. But when it is not possible … Suddenly, it has become this word salad. I didn’t like it so much.”
In September 2024, Markle’s request for American Riviera Orchard would have been rejected By the American Patent and Brands Office (USPTO), which has warned that companies cannot mark geographic locations.
The government agency has also warned that Markle’s product descriptions could integrate into several brand categories.
At the time, the Markle team considered the “routine and expected” decline at the request of brands, the position heard.
The brand of rival lifestyle Harry & David then filed a demonstration against Markle’s lifestyle brand, saying that the name is far too similar to its “Royal Riviera” product range.
Coming in November 2024, the Markle team asked the USPTO an extension of three months To launch the brand.
She finally Unveiled like never in the world In February, revealing that she abandoned the American nickname Riviera Orchard for good.
“I said to myself:” Ok, let’s go back to what I always liked. Let us use the name I protected for a reason that had been somehow in Wraps, “said the alum” follows “.
“And then we were able to concentrate in calm and lower our heads and build on something that no one was sniff to see even.”
“It was really very useful to have this quiet period that you would know after spending so many years working on something, building it and the pivots you had to take with that,” she added.
Lee, whose Hippie Highbrow lounge is based in Venice, California, has several A-Blists like its customers, including Julia Roberts, Brad Pitt and Sigourney Weaver.
“Look at now, I mean that the Highbrow Hippie name is no longer just a blog and a hair salon, it’s also a range of products,” said the two-year-old mother.
“You have a complement of hair and a hair serum that you just launched last year, and it has already been named best hair serum by Oprah Daily.”
Markle, for his part, has become an investor of the hair care brand in November 2024.
THE lively investor Even attended the brand’s launch evening this month, where she posed for photos with Lee and the famous Normant Serge hairdresser.
Normant, who created Markle’s nuptial hairstyles for his wedding in 2018 with Prince Harry, would have presented the former royal work in Lee.
Markle and Lee often meet in Los Angeles, and the hair colorist even launched Markle a late birthday celebration in his living room last summer.