Starbucks CEO Brian Niccol said that the company’s application must be more transparent on prices.
Starbucks implements A new clothing code for workers in its North American stores next month, while the café giant aims to refresh the image of its store and stimulate business under CEO Brian Niccol.
As part of the updated dress code, in force on May 12, employees will have to wear shirts with solid black or long -sleeved sleeves, which can be a neck of the crew, a collar or a buttoned style. Employees can also carry funds in any shade of khaki, black or blue denim.
Each employee will also obtain two brand brand t-shirts for free, according to Starbucks.
Starbucks cutting 30% of its “too complex” menu
Starbucks said that this change “will create a feeling of familiarity” for customers while helping the company “to offer a more coherent coffee experience that will also bring simpler and clear advice to our partners”.
It was the last change made under Niccol, which took over in September and then launched a “Back to Starbucks” strategy aimed at bringing the company back to its coffee roots. Niccol does not only endeavor to strengthen profitability, but to improve the work environment after the company has faced years of growing unionization of unionization campaigns on a national and disappointing consecutive scale. as traffic decreased.
Starbucks said that this change “will create a feeling of familiarity” for customers while helping the company “to offer a more coherent coffee experience that will also bring simpler and clear advice to our partners”. (Images Kevin Dietsch / Getty / Getty Images)
The Director General quickly implemented several changes, in particular by eliminating 1,100 roles of support partners and by closing several hundred open positions and not filled earlier this year to build more agile teams and rationalize operations.
The CEO of Starbucks says that price transparency is necessary for the mobile application
In January, the company announced its intention to reduce 30% of its food and drinks offers and have already eliminated more than a dozen less popular drinks to encourage innovation and reduce waiting times.
In January, the company announced its intention to reduce 30% of its food and drinks. (Ramin Talaie / Corbis via Getty Images) / Getty Images)
As part of a change Back to a traditional “coffee” atmosphereStarbucks has also reintroduced personal keys such as messages written by Sharpie on cups, the use of cups and the return of the condiment bar-a nod to the pre-avised pandemic standards-9.
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The company has also reversed its policy at the open door, now limiting access to the toilets and the essentials in store to paid customers. In addition, the coffee giant has reassessed its prices. Starbucks began to offer free reloads of coffee and inflammmed tea for guests to encourage longer visits. Last fall, he ceased to invoice alternative milk.
| Teleprinter | Security | Last | Change | Change % |
|---|---|---|---|---|
| Sbux | Starbucks Corp. | 85.49 | +0.06 |
+ 0.07% |
Niccol also said Fox Business in an exclusive interview In December, it aims to make prices on its application more transparent.
A barista pour steamed milk into a cup of drinks in a Starbucks cafe. (Waldo Swiegers / Bloomberg via Getty Images / Getty Images)
As part of its strategy to improve the morale of the workforce, the company provides for Double his paid parental leave Advantages this spring. For some workers, the original amount is up to three times.