Google appointed the official AI partner of The Oz assistant in Sphere And Official partner of the AI of Sphere
The collaboration between Google and Sphere combines immersive entertainment and advanced technology, similar to the way the use of Technicolor’s film revolutionized films almost 90 years ago
Sunnyvale, California. And Las Vegas,, April 8, 2025 / Prnewswire / – Google and Sphere Entertainment Co. (NYSE: SPHR) announced today a new AI technological partnership to help bring the inauguration The Oz assistant in Sphere to life using a generative AI (Gen AI). The project, which involves engineering work of its kind and thousands of creators, coders, VFX artists, etc. Oz assistant Using Technicolor almost 90 years ago.
To present The Oz assistant in Spherewhich opens in Las Vegas on August 28, 2025Google Cloud and Google Deepmind are working together to deploy gemini models set, Veo 2, and Imagen 3 to intelligently improve the resolution of the film, extend the backgrounds and digitally recreate existing characters who otherwise would not appear on the same screen. Sphere also uses the highly scalable and optimized infrastructure of Google Cloud to support massive data and calculation requests in the creation of its immersive experiences, with The Oz assistant in Sphere Processing 1.2 Petaoctes of data during the project to date.
“The power of the generative AI, combined with the infrastructure and expertise of Google, helps us to achieve something extraordinary,” said Jim DolanExecutive President and CEO, Sphere Entertainment. “We needed a partner who could push the limits alongside our teams in Sphere Studios and Magnopus, and Google was the only company equipped to take up the challenge on the most resolution LED screen.”
“Our partnership with Sphere on The Oz assistant in Sphere is an excellent example to push the limits of generative AI to offer new exciting experiences for the public – and new opportunities for studios and filmmakers, “said Thomas KurianCEO, Google Cloud. “We are honored to play a role in such a ambitious project to bring a classic piece of Americana to an entirely new generation of audiences.”
Use of Google AI to bring The Oz assistant in Sphere in life
Originally released in 1939, Oz assistant was filmed using a revolutionary cinematographic camera with three 35 mm technicolor towers and was only the third Hollywood Production to bring this incredible color process to the cinema public. Almost 90 years later, Sphere will bring an immersive version of Oz assistant To its interior display plan of 160,000 square feet, using Google AI alongside VFX and traditional film techniques to faithfully widen scenes and improve the characters to offer an experience never seen before that is only possible.
Google Cloud and Deepmind postpone the limits of the IA generation, using Gemini, Veo and Imagen models, as well as Cloud Google infrastructures such as the company’s personalized AC accelerators, the tensor processor units (TPU), the Google Kubernetes (GKE), and more. The key techniques used for the film include:
- Super resolution: Veo is used to intelligently improving the resolution of the film, filling the missing pixels and creating an ultra-watershed 16K image, essential for the sphere 16K X 16K Interior resolution display plan. This process requires sophisticated algorithms capable of understanding and reconstructing complex details, including landscapes, landscapes and even characters from the original film.
- Troubleshooting: To extend the visual scope of the film for the immersive environment of Sphere, Veo is used to perfectly extend the backgrounds and the characters, creating the feeling that the public is there with the characters. This implies generating coherent and coherent leading elements and midfielders that were faithful to the original film.
- Performance generation: Use of VEO for generation – combined with Gemini for instructions – The team has developed innovative narration techniques that allow several characters to stay on the screen for long periods, even when the traditional edition would have dictated cuts. This improves the immersion of the public, making them feel that they were part of the epic journey.
- Context window: Gemini and Veo’s extra-long context window capacities are crucial to maintain consistency between extensive sequences. This allows the processing of massive data sets, ensuring that improved visuals remain consistent throughout the film.
About Google Cloud
Google Cloud accelerates the ability of each organization to digitally transform its business. We provide business quality solutions that use Google’s cutting -edge technology – all on the cleanest cloud in industry. Customers from more than 200 countries and territories turn to Google Cloud as a trusted partner to allow growth and solve their most critical commercial problems.
About the sphere
Sphere is a new generation entertainment medium that redefines the future of live entertainment. A place where the main artists, creators and technologists create extraordinary experiences that bring narration to a new level and transport the public to real and imagined places. The place organizes original experiences of the management sphere Hollywood Directors; Concerts and residences of the greatest artists in the world; and leading marquee events. The first sphere place was opened in Las Vegas In September 2023And is a new Las Vegas The benchmark, powered by advanced technologies that ignite the senses and allow the public to share experiences on an never seen scale. More information is available on TheSphere.com.
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