Youtube Wednesday announcement An expansion of its pilot program designed to identify and manage the content generated by the AI which presents the “resemblance”, including the face, creators, artists and other famous or influential figures. The company also publicly declares its support for the legislation known as No counterfeit actwhich aims to solve the problem of the replicas generated by the AI which simulates the image or the voice of someone to induce the others in error and create harmful content.
The company says it has collaborated in the bill with its sponsors, meaning. Chris Coons (d-de) and Marsha Blackburn (R-TN), and other industry players, including the Recording Industry Association of America (RIAA) and the Motion Picture Association (MPA). Coons and Blackburn will announce the reintroduction of legislation in a press conference Wednesday.
In A blog article, YouTube explains the reasoning behind her continuous support, saying that even if she understands the potential of the AI to “revolutionize creative expression”, he is also delivered with a drawback.
“We also know that there are risks with content generated by AI, including the abusive potential for use or to create harmful content. Platforms are responsible for taking these challenges proactively,” according to the post.
“The No Fakes Act offers an intelligent path because it focuses on the best way to balance
Protection with innovation: put power directly in the hands of individuals to inform the platforms of
The resemblances generated by they believe should go down. This notification process is essential because it allows platforms to distinguish the authorized content from harmful counterfeits – without it,
Platforms simply cannot make informed decisions, ”explains YouTube.
Business presented its resemblance detection system in partnership with The Creative Artists Agency (CAA) in December 2024.
The new technology is based on Youtube’s efforts with its existing content identification system, which detects the material protected by copyright in videos downloaded from users. Similar to happy ID, the program strives to automatically detect the violation of the content – in this case, faces or simulated voices that have been made with AI tools, youtube explain Earlier this year.
For the first time, YouTube also shares a list of the first program pilot testers. These include the best creators of YouTube as Mrbeat,, Mark ROBER,, Doctor MikeTHE Flow podcast,, Brownlee brandsAnd Estuce Matemática.
During the test period, YouTube will work with creators to develop technology and refine its orders. The program will develop to reach more creators in the coming year, the company also said. However, YouTube did not say when he expects the resemblance detection system to start more publicly.
In addition to resemblance detection technology pilotthe company also previously updated Its confidentiality process to allow people to request the deletion of the modified or synthetic content which simulates their resemblance. He too Additional resemblance management tools This allows people to detect and manage how AI is used to represent them on YouTube.