Omaha, Neb. – Brianna (BRI) VIG was appointed Director General of Omaha Sports Properties, as announced today by the University of Nebraska at the Omaha Multimedia Rightholder, Learfield.
VIG, the former director of business development property, has been working in multimedia rights, sponsorship sales and sponsorship partnerships since 2019. Before joining the Learfield multimedia rights team representing Omaha Athletics in 2021, VIG was coordinator of partnership services for the local team of the company at South Dakota State.
More recently, VIG was responsible for the main account at Hurdat and registered both with the Baccalaureate at Sciences and the master’s degree in state sciences of the southern Dakota, mainly studying sport and leisure management.
As managing director of Omaha Sports PropertiesLocal team of Learfield dedicated to Mavericks, Vig will work closely with the Vice-Chancelier / Director of Athletics Adrian Dowell and the whole sports administration of Omaha.
“We are delighted to welcome Brianna as director general of our Omaha sports properties (OSP),” said Dowell. “BRI is experienced on the Omaha market and very familiar with our current corporate partners. We are impatiently awaiting its impact on Omaha athletics while the OSP works to grasp the momentum of our brand by developing new impactful partnerships for the benefit of non-conforming sports programs. ”
“With the experience of BRI in the process of establishing commercial relations and its time working with the partners of Omaha companies, it is exceptionally well positioned to direct Omaha Sports Properties,” added Tim Utrup, Vice-President Director of Sports Properties in Learfield. “His leadership will play a key role in the construction of relying on the incredible foundation that has been established here in Omaha.”
About Learfield
Learfield is the main media and technology company supplying college athletics. Thanks to its digital and physical platforms, Learfield has and operates a deep data set and industry relationships to stimulate income, growth, notoriety of the brand and fans’ commitment to brands, sports and entertainment properties. With links with more than 1,200 college institutions and more than 12,000 local and national brand partners, the presence of Learfield in university sports and live events offers influence and maximizes the scope of the public target. With solutions for an experience of fans of 365 days 24/7, Learfield allows schools and brands to connect with fans via license goods, a gaming ticket office, donor identification for sports programs, exclusive personalized content, innovative marketing initiatives, zero solutions and advanced digital platforms. Since 2008, he has been a title sponsor for the famous Learfield Director Cup, supporting the sports departments of all divisions.