The opinions expressed by entrepreneurs contributors are theirs.
It’s been a long time since we have stopped believing everything we read in the media or on social networks. With the development of AI, we will soon stop believing what we see Online too. Vision A false Hollywood sign burning is heartbreaking. Always, Deepfake photos World leaders published by the respected media are more a threat and can be the real sign of our society overwhelmed by post-truth. Over 80% Professionals interviewed by KPMG claim that Deepfakes present a potential risk for their companies.
It is precisely as well as an employee of Hong Kong Finance lost 25 million dollars due to crooks After a conversation with a deep identity theft of his CFO. Partly, our post-comfortable work attitude has catalyzed this process. If someone told you 10 years ago that it is normal to sign a several million contract by conference call, you would probably think that it is nonsense. But it seems to be achievable in 2025, right?
Unlike the dissipation of mutual trust, fraud like this are avoidable – but only if your company adheres to at least three of the four modern principles of digital risk protection.
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1. Admit that you are at risk
Eighty-six percent Internet includes the so-called dark canvas. Scammers pass information that can be used to take control of personal data, access to the website or even people’s confidence.
Video recordings and vocal examples are good sources for Fraud Diagrams, but criminals also use small personal details. Firstly, they must seem credible to those exposed to a Deep. Second, they send a victim sign, like “hey, we have more data on you.”
Ground Zero is to realize how many information exists about you and how criminals can use it against you, even if these are apparently harmless Instagram stories or zoom call recordings. With the possibility of Reproduce someone’s personality in just two hoursThis transforms your media on the web into a time bomb.
2. Start acting
Given the high issues, level C managers are main targets for criminals. If you are a business decision maker, consider what you are publishing online and how you organize your digital hygiene. A rather disturbing trend is the defamation of family members of senior executives. People would abandon access and limited documents to protect the reputation of their loved ones and privacy.
Standard cybersecurity practices such as access control based on roles or multifactorial authentication create a feeling of protection. However, this sense is false in a world where personal data can be more beneficial than NDA information. Another way to stay ahead of fraudsters is to reconsider the company Cybersecurity approach.
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3. Arouse your tools
There are dozens of tools for depth fight and other modern digital risks. In fact, the crises are better prevented than attenuated. AI combined with Osint methods has proven its effectiveness in doing so.
Basically, I did the same crooks and the pirates: he reviews the information. But he doesn’t just look for something explicitly bad. In our product, we form the AI to search for non -obvious models in open data.
It’s like helping your friend in difficulty. You may notice that he did not sleep at home because he is wearing the same clothes. He has thatched, although he is generally shaved. He has bags under his eyes. All these factors are correct one by one. But when combined, the puzzle gathers.
If risk prevention systems fail, AI can demystify an Deepke Deep by finding source files used to create it. If no source file is found, AI tools can analyze facial microexpressions, inconsistencies in lighting and non -natural vocal modulations. Behavioral analysis software powered by AI also detects anomalies in the entry speed and mouse movements, making Identity flight Almost impossible.
4. Develop a culture of critical thinking
As we know about the example of a director of Hong Kong, you can save millions by investing in the awareness of employees. They may think that they are too weak of fish for criminal sharks there. The lasting change extends over several areas, but it all starts with critical thinking.
However, it is not a question of promoting paranoid distrust. On the contrary, a company should become a safe space where the company and its employees protect themselves from external threats. File the bases by preparing and sharing a plan for AI, data phishing EMERGENCIES. Show people you have their backs. When people understand that these attacks do not only concern business or both – but both – they will be more likely to report suspicious activity or incidents instead of treating them alone.
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In the end, our post-truth resistance is a question of joint effort. AI fraud is part of the virtual madness in which we live, and it is unlikely that we eliminate it. However, we can make the world safer with critical thinking, better security tools and healthy business relationships.
However, all of this is useless until you accept the risks and face what exists. Are you ready for this?