In this episode of the Podcast Brave Commerce, Josh Hackbarth, director of marketing at MGA Entertainment, joins the hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and the way MGA redefines the way consumers are committed with its brands.
Josh explains why the creation of emotional connections is now just as important as product innovation and how the MGA adapts to cultural trends, digital commitment and Media chart of retail.
With emblematic brands like Bratz, Little Tikes, Lol Surprise and Minivese, MGA uses nostalgia, social media virality and the rise of adult collectors to extend its audience beyond children and parents.
For marketing specialists rapidly evolving the behavior of consumers, this episode explores how to mix entertainment, retail and social influence to stimulate the longevity and sales of the brand.
The main dishes to remember:
The brand’s building is larger than products – Emotional connections stimulate long -term demand and success.
Retail and social must work together – Cultural moments and fuel conversion of influencers’ commitment.
Consumer behavior changes quickly – Nostalgia, adult collectors and digital communities reshape the toy industry.