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The balancing of priorities has always been part of entrepreneurship, but 2025 provides unique challenges to business owners who seek to grow. According to the recent entrepreneurship reportGrowth and expansion are important priorities for owners of small businesses in 2025. Despite these priorities, inflation Continue to weigh on business growth while increasing the demand for digital and electronic commerce resumes the way companies are in competition.
The survey of 3,000 business owners and consumers in the United States has unpalled the best questions about the spirit of small businessesrevealing ideas and trends that are useful for entrepreneurs at any stage of their business. Here are the three main questions that have surfaced with advice to approach them to succeed.
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1. How can I develop my business despite continuous inflation?
Inflation hits small businesses hard because they often lack resources or cash reserves that large companies have. The growth of small businesses has decreased in the past 12 months, revenues decreasing an average of $ 11,850 per small business, according to the 2025 Annual report Intuit QuickBooks Small Business Index. Between the increase in costs and income losses, entrepreneurs face difficult decisions this year – 35% of business owners plan to increase prices next year, while others seek creative means to reduce expenses.
Inflation does not have to block growth if you have the right strategies to get ahead:
- Look critically where you spend your money: Start with carefully Audit your expenses. Look for costs to reduce, such as going to a more affordable office space or find new shipping resources to reduce delivery costs. The categorization of “essential” and “non -essential” expenses can help to prioritize what matters most. Consider using expenditure monitoring software to eliminate manual errors and keep a real -time view of your cash flows.
- Diversify sources of income: The report has shown that 32% of business owners plan to Diversify their sources of income To stay afloat. For example, a local fitness studio can start offering virtual training programs or selling online brand sportswear. Working with an accountant or a financial advisor can help you identify the sources of income that make the most sense for your business, by analyzing cash and balance sheets to give you the information you need to make informed decisions.
- Look for new ways of associating with efficiency: Some companies use partnerships And connections to reduce shipping costs and improve efficiency. For example, a local coffee could negotiate bulk discounts with a nearby roasting, or two clothing designers could collaborate to share fabric costs for their clothes. According to the report, 37% of small businesses are about to explore new ways to offer products and materials.
2. How can I stay competitive because more customers buy online?
Online purchases have become the favorite way to shop, and small businesses run to meet demand. That a company sells products or offers specialized services, meeting online customers is essential to remain competitive. In 2025, 35% planned to invest in the expansion of electronic commerce offers and 71% already operate online to a certain extent.
To increase sales online, start with the basics:
- Create a fluid payment experience: Customer demand Easy purchase optionsThis is why 64% of business owners prefer online payment platforms and 56% already use digital systems to stimulate sales. Consider investing in purchasing basket software that integrates with your site, supports popular payments via a credit card, payment applications or other bridges, and provides a secure and friendly experience. Service -based companies can also benefit from the use of planning software that allows customers to book and pay online, guaranteeing a transparent and end -to -end shopping course.
- Invest in analysis: To pass your e -commerce store to the next level, use analysis tools for Follow customer behaviorProduct trends and market demand. AI platforms can simplify complex data, which makes it feasible for small businesses without hiring a dedicated team.
- Meet customers where they are: Consider how you stay connected with your public digitally. E-mail campaigns, social media and SMS marketing are affordable options to keep customers committed and informed.
3. Do I have to take advantage of my entrepreneurial expertise to start a side jostling?
A rush is a lower way of testing new commercial ideas or adding an additional source of income. For many owners of small businesses, it is an intelligent strategy for strengthening financial resilience in an uncertain economic period. In fact, the start -up of a new jostling has become the main wealth creation strategy for small businesses, upset financial investments. Almost 33% of our respondents for the survey plan to start a jostling in 2025, 43% of business owners dividing their time between several jobs to increase their income.
- Use what you have: Having an established company is a precious resource to start a new project. Choose a jostling that completes the already established expertise, assets and customer relations. For example, a bakery owner could open a shared commercial kitchen to rent to other food entrepreneurs or write a signature kitchen book. According to the survey, 71% of respondents retain their current job and almost 1 in 4 use their current job as a launch to build their passionate project.
- Keep the starting costs low: Start small with opportunities that require minimal investment. Freelance, online markets or additional services based modules can provide an easy entry point. The follow -up of income and expenses from the start will help you remain aware of the finances of different sources and the scale when your side armor takes off.
- Master Time Management: Balancing several commitments is not an easy task. Automation tools such as planning applications or expenditure trackers can help entrepreneurs stay organized and concentrated.
What are your goals for entrepreneurship in 2025?
Maintaining a prosperous company may seem intimidating, but small coherent actions can lead to large victories. The excellent news is that you don’t have to navigate it alone. With good tools and professional advice – like a an accountant Or certified accounting – You can make confident and informed decisions to create your business success in 2025 and beyond.