The Clippers is associated with a globaring technology project on Intuit Dome which feeds the experience of fans for the 400,000 fans and more that entered intuit Dome during its first six months
LOS ANGELES,, March 6, 2025 / Prnewswire / – Overall (Nyse: Globe), an native digital company has focused on the reinventure of businesses through innovative technological solutions, announced today the impact of its work to innovate the experience of fans at Dome Intuits Dome of the Clippers Inglewood, CaliforniaCreating a roadmap for the intelligent stadium revolution that happens on a global scale.
“When Steve Ballmer decided to build the most innovative arena for the Clippers, it was clear that technological expertise should be at the heart of the development, design and deployment of intuits Dome,” said George HannaChief Technology & Digital Officer at the Los Angeles Clippers. “We have teamed up with Globant and other industry partners to create an innovative end -to -end roadmap, bringing Steve Ballmer Vision of the dome intuits to life. We are impatient to continue our partnership and prepare the field so that future arenas follow. “”
Globant’s vision started with a simple idea: to make the entertainment experience as friction as possible, by buying tickets at the entrance to the arena to personalized experiences inside the arena. Alongside the best partners and with more than 400 employees working on the project, the Clippers have established a partnership with Globant to create a technological battery from start to finish with more than 500 features, in particular:
- Vanitors identity: During the opt-in, the identity platform allows personalized experiences for fans before the entry to Intuit Dome because it builds a fan profile according to interest, background, desires and preferences of the user.
- Ticket system: Fans can use the ticketmaster ticket interface to access tickets and details of the event, request ADA seats, buy subscriptions and seasonal tickets, or manage and sell tickets.
- Entrance to the arena: The mobile application uses biometrics to speed up entry and safety to Intuit Dome.
- Retail purchase and sale: The payment system is integrated into the identity, ticket, shopping, trade and loyalty programs to allow purchases without friction, in the infringement between food, drinks and goods. Intuit Dome experienced a performance of 4 to 8x faster on its retail sales due to a cashier payment for fans using the mobile application.
- Personalized experience: A real-time loyalty platform based on the behavior of fans personalizes the experience for fans when they are at Intuit Dome, including personalized promotions and content, siege engagement opportunities and real-time updates on game, concert or event.
“”From the moment a fan buys a ticket, throughout their arrival at the Arena, to enjoy the game itself, their experience in Intuit Dome is raised by the immersive digital ecosystem that we built with the Clippers in Los Angeles “, declared Martin MigoyaCo-founder and CEO of Globant. “Intuit Dome is an inspiration for intelligent stages around the world and gives an example of what the future of sports and entertainment focused on technology looks like. It was an honor to work with clippers on this transformational project, and we hope that this will serve as inspiration for more arenas in the world.”
Intuit Dome not only represents a roadmap for other intelligent and arenas stages, but for the broader entertainment and hotel industry. The introduction of advanced technologies such as AI, RA / VR, biometrics and technology loyalty platforms have transformed expectations of what it means to have a personalized experience. These immersive experiences guarantee that each customer or event interaction is really unique, without noticing the digital contact points along the way.
“The speed of innovation and the rapid adoption of artificial intelligence and immersive technologies completely redefine sports, entertainment and hospitality,” said Nicolás ávila, Cto for North America to globarant. “Not only is globarrant leading these experiences for some of the biggest brands in the world, but we also combine the gap for fans between their entertainment and their daily life, whether thanks to a transparent purchase decision, access to the arena or an incentive of loyalty.
Globant was at the forefront of this transformation, working not only with the Clippers, but also with F1, Royal Caribbean International, Qiddiya and other brands of sports, entertainment and leading reception to create personalized, accessible and engaging immersive experiences for all. With the speed of innovation and new technologies such as AI, globarant reshapes these industries to create memorable experiences for fans and customers.
To find out more, visit https://www.globant.com/.
About the globant
At Globant, we create the digitally native products that people like. Fill the gap between companies and consumers by technology and creativity, taking advantage of our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 31,200 employees and sums present in 35 countries on 5 continents, working for companies like Google, Electronic Arts and Santander, among others.
- We have been appointed world leader in AI services (2023) and a world leader in Cloud Consulting, Integration and Commercial Operations Services (2024) by IDC Marketscape Report.
- We are the IT brand with the fastest growth and the 5th brand the strongest in the world (2024), according to Brand Finance.
- We were presented as a case study in trade in Harvard,, PutAnd Stanford.
- We are active members of Green Software Foundation (GSF) and Cybersecurity Tech Agreement.
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For more information, visit www.globant.com.
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