Lawrence, Kan. – Kansas Athletics and Jayhawk Sports Properties are delighted to announce a extension of a multi-year partnership with the Meritrust Credit Union, expanding the official role of the financial wellness partner to become the official Kansas Athletics Union.
The Meritrust Credit Union based in Wichita, a devoted partner of Kansas Athletics for more than a decade and now the Credit Union Exclusive des Jayhawks, continues in its role to provide financial education resources for Jayhawk students.
“Merritrurt was a precious partner not only of our department of athletics, but specifically for our student-athletes in Jayhawk,” said Travis Goff, director of athletics and vice-chancellor at the University of Kansas. “We are delighted to continue our relationship with them and bring financial well-being to our students and our communities.”
The full support of Meritrust Credit Union in Kansas Athletics includes the presentation of the sponsorship of a pair of original content series by Learfield Studios – Beyond stand And Beyond phog – Behind the scenes of the content of the Kansas male football and male basketball programs.
Many Jayhawk student-athletes-including the quarter-Arrière Jalon Daniels-have and will continue to represent the Meritrust Credit Union in various zero activation campaigns, including digital, printed and disseminated advertisements, combining marketing of student influence and the logos of Ku athletics to improve the promotion of the Meritrust brand.
“This new partnership with Kansas Athletics directly reflects our commitment to students to give to the knowledge and resources they need to make informed financial decisions,” said James Nastars, CEO of Meritrust Credit Union. “Thanks to personalized workshops, seminars and financial advice, we believe that we will help students develop essential skills that will serve them well throughout their lives. We look forward to having a greater impact among Ku students and the community in the broad sense. »»
Meritrust Credit Union will also use Fan365 – a digital sponsorship and programmatic marketing platform – to provide targeted and specific messages to educate their services to help Jayhawk’s fan base and community financial routes.
“We are delighted to see Meritrust Credit Union to become the official Kansas Athletics credit cooperative,” said Marc Tuttle, vice-president and managing director of Jayhawk Sports Properties. “Their desire to provide opportunities to our students-athletes through financial education and zero opportunities while offering an incredible offer of financial services to the community makes it a great partner for Jayhawks.”
Jayhawk Sports Properties, Learfield’s local team – Media and technology company Powering College Athletics – is the exclusive rights of rights for Kansas Athletics and supervises all sponsorship agreements on behalf of Jayhawks. Jayhawk Sports Properties does not represent students-athletes themselves, but collaborates with business partners to maximize sponsorship agreements with the inclusion of zero programs and the integration of university brands and logos in these programs.
About Merriturt Credit Union
Meritrust Credit Union has helped members to do more with their money since 1935. Merirtust has its headquarters in Wichita, Kansas, with branches also located in Andoover, Derby, Lawrence and Manhattan. With a mission to improve the life of members and communities they serve, Meritrust offers consumers and businesses the products, services, tools and education necessary to achieve their financial well-being objectives with confidence. For more information, visit meritrustcu.org. Provided by the federal government by NCUA.
About Learfield
Learfield is the main media and technology company supplying college athletics. Thanks to its digital and physical platforms, Learfield has and operates a deep data set and industry relationships to stimulate income, growth, notoriety of the brand and fans’ commitment to brands, sports and entertainment properties. With links with more than 1,200 college institutions and more than 12,000 local and national brand partners, the presence of Learfield in university sports and live events offers influence and maximizes the scope of the public target. With solutions for an experience of fans of 365 days 24/7, Learfield allows schools and brands to connect with fans via license goods, a gaming ticket office, donor identification for sports programs, exclusive personalized content, innovative marketing initiatives, zero solutions and advanced digital platforms. Since 2008, he has been a title sponsor for the famous Learfield Director Cup, supporting the sports departments of all divisions.