What convinces a consumer to buy a product or service? The leadership students of the Twilley Academy of Sales of the University of Caroline de l’Est developed their best sales arguments on February 27 to 28 as part of the first harassment of pirates.
The first -year student of the ECU, Roz Burgess, made a presentation of sales to a judge during the challenge of pirate sales. (Photo of Emily Leach)
The pirate sales competition marks the first time that ECU organized a sales competition. Sixteen ECU students – the most from any school – participated in the event of 40 students who included NC State, Citadel, UNC Greensboro and UNC Wilmington. The event took place at the Victra Wireless Contact Center in Winterville. Victra Wireless belongs to the former former of the Rich Balot business orlège and is the largest retailer authorized by Verizon in the United States.
“The objective of a commercial competition is to bring students to participate in real training scenarios,” said Samantha Zomock, an expert in the university program at the college of expert services at the College of Business Office.
Competition consisted of three laps, starting with a network tour on February 27 and ending with two sales towers on February 28. During the networking cycle, the competitors shot in 10 stations and had seven minutes to make their personal sale arguments to a pair of judges and answer their questions. In addition to the two judges, each station had two of their peers.
“The judges are looking for a verbal and non -verbal communication. Do they understand when asked, “So tell me about you?” Said John Chapman, director of the Twilley Academy of Sales Leadership.
Before the second and third laps, the competitors received a case study and a product for sale. For the second round, their objective during a five -minute phone call was to exceed a goalkeeper to obtain a meeting with a CEO.
“In this tour, they are judged in the way they establish relationships, how they overcome objections and how they reach the objective of obtaining an appointment,” said Chapman.
During the final round, the competitors made a 15 -minute sale presentation with the same product at the CEO.
“This is a different type of sale,” said Chapman about the final presentation of the Tour compared to the second round. “The CEO is interested in the return on investment, the increase in productivity, the increase in income and economy costs. They must prove their ability to sell the product. »»
Student sellers
The Entrepreneurship Major in ECU, Parker Raven, proved his capacity by becoming the first winner of the Pirate Sales Challenge.
Parker Raven, Roz Burgess, Josiah Ortiz and Phillip McKay hold Pirate Sales Challenge prices. (Photo of Steven Mantilla)
“It was very exciting and I am super grateful to have won,” she said. “The most difficult part was to connect with each of the judges. There are so many different personalities, and connect with them in their own way was both difficult and fun. »»
For Raven, competition in the pirate sales challenge was a way to prepare for the round of the round of the Aman Pirate challenge April 15. She is one of Six finalists And will launch Kid Fit, his company which uses a program sustained by science and a culture of encouragement to consider a future where each child can reach their full potential, a gym exercise at the same time.
“I think that at the same time in sales and (Aman) Pirate Challenge, it’s about telling a story and playing on these emotions and using what you say to make someone feel something. I believe that what I did today will continue to this event, “she said.
Before the Pirate Sales Challenge, several ECU students competed in the sales competition at the University of Florida du Sud with the Bulls sales assistance. Recruue Roz Burgess, a Brinkley-Lane Scholar And Specialization college Student was one of the eight competitors to win the Winner’s Circle Award. The price is awarded to a student who excels in the categories of potential email, potential bond demand, potential voicemail, potential telephone calls, networking, discovery and sales meeting meeting. Repeating the fulfillment of Burgess even more impressive was that he had to compete practically due to travel problems due to a winter storm that struck the Greenville region.
“I am very happy to win the award,” said Burgess. “I have to give credit to (president of the Pirate Sales Club) Phillip McCain. He is a senior and trained us for the competition. We met each week and sometimes twice a week to make sure we were ready. »»
Burgess followed this competition with a finalist effort at Pirate Sales Challenge.
The other ECU winners at Pirate Sales Challenge include:
- Global price 1st place: Parker Rave
- Global price 2nd place: Roz Burgess
- 1st place phone call: Josiah ORTIZ
- 2nd place telephone call: Trace Fernandez
- 3rd place phone call: Tripp Poore
- Prix of the 2nd place team: Roz Burgess, Josiah Ortiz, Isiah Brooks, Emily Hymel
- Prix of the 3rd place team: Parker Raven, Trever Pankau, Luke Hansen, Phillip McCain
Thank
On the evening of February 28, a reception at Maison Dail honored Richard Twilley and his generous gift This launched the Twilley Academy of Sales Leadership.
COB Dean Mike Harris, on the left, presented a gift to Richard Twilley during a reception. (Photo of Emily Leach)
“Tonight, we are here to celebrate another event that changes the game in our college,” said Mike Harris, dean of the College of Business (COB). “We are here to honor Richard, opinion and their families. This does not only change our college, but also a change of game for our campus. This investment is to create a national model for a sales academy. This is only the second sales academy endowed with North Carolina. While we are setting up this program, we build the basics of a national model. »»
The Twilley Academy of Sales Leadership is accommodated in the Marketing and Management Department of the College of Business supply chain. The Twilley Academy of Sales Leadership advances the teaching of world class sales and advanced research, the supply of executive educational programs and the promotion of beneficial corporate partnerships.
“I am a proud graduate of the ECU and the College of Business,” said Twilley. “For many years, I waited for the right opportunity to restore and create a sales academy that will offer a study program to current and future students enrolled in the COB certificate and sales program for any ECU student. Staying the future focused on the success of students and regional transformation will be essential while we continue to sail in our course at the Academy. It will be interesting to see how the academy can complete our recent designation R1 with advanced searches on sales, sales processes and customer experience. »»
Nearly 500 students are registered in sales lessons this academic year. The number of students registered and continued a professional sales certificate has doubled in the past three years and the COB is exploring a sales concentration, said Harris.
“Sales are the future of our college,” he said. “Ten years ago, we used entrepreneurship as a way to connect campus, and I think it’s time to use sales.”
Chapman believes that the support of Twilley and Cob Benefactors has the challenge of sales of pirates in place for future growth.
“It’s incredible,” he said about the support of the event. “Each year, we hope to make it bigger and larger. We start with four teams and I take notes on what we can do to improve it next year. »»