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You are at:Home»Entertainment»Bill Abbott from Great American Media boasts the future of entertainment focused on values ​​at NRB 2025
Entertainment

Bill Abbott from Great American Media boasts the future of entertainment focused on values ​​at NRB 2025

March 1, 2025004 Mins Read
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Grapevine, Texas,, February 28, 2025 / Prnewswire / – Bill Abbott, president and chief executive officer of Great American Media, joined the industry leaders at NRB 2025 International Convention on Christian Media In Grapevine, Texasas a featured panelist in the Vision of the future of the values ​​focused on values forum.

The discussion explored the rapid expansion of the content focused on values, the growing demand for narrative focused on faith and family and the way in which media leaders shape the future of industry.




Bill Abbott, president and chief executive officer of Great American Media, speaking on a panel of NRB 2025 about the media focused on values.





Bill Abbott, president and chief executive officer of Great American Media, speaking on a panel of NRB 2025 about the media focused on values.

Moderate by Adele MalpassPresident of Daily call foundationThe panel included ideas of Raymond Arroyo (Fox News),, Cheryl Chumley (THE Washington Times), And Yurisan CORDERO (Television). Together, they examined the evolution of the media landscape and the growing demand for edifying entertainment audience based on values.

Faith, family and future of the media

“The request for narration that raises, inspires and reflects the principles that the public Cherish has never been stronger” ” said Abbott. “At Great American Media, we have built a flourishing network by remaining firm in our commitment to faith, family and country – offering content that resonates deeply with viewers looking for alternatives to consumer entertainment.”

Abbott underlined the unprecedented success of Christmas programming, a genre he invigorated for television – first in Fox, then in Hallmark, and now to Great American Media – as an example of edifying entertainment that attracts the public. He noted that while many networks are faced with a drop in the hearing, Big American familythe company’s watershed of the company, has known Significant audience growth By delivering significant and comforting stories all year round. In the fourth quarter of 2024, The large American family was the only network of its peer group to see the growth of the household audiences,, According to Nielsen.

This momentum continued in 2025, said Abbott, citing the success of County rescuewho created his second season this week as part of “Faith & Family Sunday” by Great American Family Programming event. “Faith & Family Sunday” 30 consecutive weeks of new episodes Of the original network of the network, bringing together faith and family thanks to a convincing narration. The other programming series include When Hope calls And Justification (Season 4).

“Our audience welcomes an wait to be raised and inspired”, “ Said Abbott. “Other networks can shock and surprise, but we provide uncompromising entertainment – editing a high quality narration that aligns with our values.”

Confessional media in the digital age

The panel also discussed the influence of digital media and major technologies on denominational entertainment, addressing questions such as censorship and content moderation, the public, the public goes from traditional cable to digital platforms.

Abbott stressed that Digital platforms decompose barriersMake content focused on values ​​more accessible than ever. However, he urged technology suppliers to apply fair and consistent standards for denominational content. “Freedom of expression is freedom of expression,” He said.

As part of its digital expansion, Great American Media has increased its streaming footprint through Large American Pure FlixA leading and family streaming platform.

“The technology of the narration has evolved, but the need for stories affirming the faith remains constant”, “ Abbott concluded. “As long as the public continues to look for these stories, we will be here to say them.”

On the main American media

Great American Media is home to a portfolio of brands adapted to families, including Large American family, large American pure flix, And Great American faith and life.

  • Big American family is the flagship linear television network, with original Christmas films, Roma Roma and classic series that celebrate faith, family and country.
  • Large American Pure Flix is a prominent family and family streaming service that inspires, raises and enjoys the content you can disseminate with confidence with the whole family.
  • Great American faith and life is an uncripted companion network of a large American family, celebrating faith, family and country every day and each season.
  • Great American adventures And Pure Flix TV are Fast canals (Free advertising streaming television) which further widens the scope of the company.

Major American media have been established in June 2021 by Bill Abbott And a group of family offices based in the United States and merged with Pure Flix de Sony Television in 2023.

Media contacts:

Pam Slay
Network program advertising and talented relationships
818.415.3784
(Protected by e-mail)
(Protected by e-mail)

Big American Source

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