For Amer Sports, 2024 marks a pivotal moment in our trip, because the progress we have made to us to lead the next wave of growth.
In recent years, Amer Sports has been transformed into a company truly focused on the consumer, quickly becoming one of the main players in the sports and outdoor industry.
“We have made strategic choices to empower our brands, allowing them to Cragdre of direct channels to consumersAccelerate soft goods and set up marketing capacities in China and Asia-Pacific, ”explains James ZhengCEO of Amer Sports. “These efforts give solid results, our annual income growth exceeding 20% in recent years.”
Today, DTC represents 44% of Amer Sports total sales. The largest Chinese market contributes to 25%, while EMEA represents 29%, Americas 36%and APAC 10%. “These figures reflect our ability to seize opportunities and create a stronger business,” explains James.
Financial director Andrew page Note that 2024 was also a financial turning point for the company. “Our registration for the New York Stock Exchange collected $ 1.5 billion in our first public call to public and an additional $ 1 billion in main follow-up,” he said. “The turn of the year marked the start of a new exciting chapter for Amer Sports.”
Thanks to innovation and reinvention, we have drawn a daring course. But this is only the beginning.
Arc’teryx, Salomon and Wilson innovative for growth
Arc’Teryx, one of the fastest in the industry and most Innovative brandshas shown exceptional performance in direct channels to consumers and has carried out major breakthroughs on the world markets.
“Our commitment to innovation and summum performance has motivated our success,” explains Stuart HaseldenCEO of Arc’Teryx. “Last year, we expanded our retail imprint with flagship stores in Shanghai, Tokyo, London and New York, saluting new guests and establishing relationships in key cities around the world. We have received numerous prestigious awards in all industries for our innovation of products and our disruptive advanced concepts. We have launched our first line of shoes designed internally and given significant traction and growth in key areas like our women for women. »»
Solomon also continued to excel in 2024. In shoes, the brand exceeded $ 1 billion in sales and expanded its presence with retail with flagship stores in Paris And in Shanghai, key places in London, Tokyo and Milan, and its first pop-up store in New York.
“Our leadership in sports shoes and winter sports equipment bear witness to our dedication to innovation,” explains Guillaume MeyzenqPresident and chief executive officer of Solomon. “We have also launched the revolutionary vision, the first Trail Performance Race Shoe with an inter -lap sole and a 100% recyclable outsole.”
Wilson has maintained market leadership in equipment, while success won with “Tennis 360” in China gives confidence to widen the concept worldwide. “Tennis 360” mixes both elements in the field and off the field to create a complete tennis lifestyle.
“Innovation is at the heart of everything we do,” says Joe DudyPresident and chief executive officer of Wilson. “Last year, we redefined innovation with the exit from Basketball Gen1 without air, the very first 3D printed basketball that sold in less than two hours. We have also extended our Historic partnership with NFL And unveiled a advanced football plant in Ada, Ohio. »»
Shape the future of sports
While soft products stimulate our growth, the equipment – which is in bitter sports DNA – plays a crucial role in the authenticity and differentiation of our brands in the space of clothing. According to James Zheng, soft products and equipment are essential for our future success.
“We are market leaders in snowshoes, baseball, basketball, ball sports and winter sports equipment, and we are confident to secure and improve market leadership in these segments.”
At our 75th birthday, we stop to celebrate our rich historyLots of moments of renewal and reinvention, and the inheritance we have built. Our success is motivated by the community of more than 13,000 passionate and talented people worldwide.
“While we look to the future and rely on our foundation and our past success, we are confident in our ability to make our brands the main actors in their segments,” explains James. “We have a clear roadmap for growth, and by taking advantage of our strengths, we are not only shaping the future of sports – we establish the standard of excellence.”