In March 2024, Meghan Markle announced his long -awaited lifestyle brand, American Riviera OrchardBut the name was short -lived. The lifestyle icon has just announced a new name entitled As Ever.
Markle went to the camera this week to share the change with her fans first, and she also talked about her new cooking show, which was postponed due to forest fires. Here is what will happen for the Royal based in the United States which absolutely loves cooking, gardening and house.
Why does the name change?
In the video, Markle first reminded viewers that his new Netflix kitchen show Launched in two weeks on March 4 (which is certainly very excited). By approaching the brand’s change of his other passionate project, Markle explained how the old name was limiting.
“Last year, I thought, you know what, American Riviera, who looks like such a big name,” said Markle in his Instagram video message. “It’s my neighborhood. It is a nickname for Santa Barbara, but it limited me to things that had just made and cultivated in this area. Then, Netflix came not only as a partner in the show, but as a partner in my business. And I thought about it, and I was waiting for a moment to share a name that I had obtained in 2022, and that’s the time! And it’s called like never before. “”
Markle shared its fascination for the name, which means “as it has always been” or “in the same way as always”. It is a nod to his original lifestyle blog, The Tig, which was launched in 2014.
What to expect the brand change
Markle said that the new lifestyle brand was a way for her to start sharing her love with everything related to property.
“This new chapter is an extension of what has always been my language of love, which weaves beautifully everything I cherish – food, gardening, amusingA thoughtful life and find joy on a daily basis, “said his Instagram legend.
The brand will include everything, domestic products to Jellies and jams. “Of course, there will be preserves of fruit. I think it is quite clear now that Jam is my jam,” said Markle. “But there are so much more products that I like that I use at home. And now it’s time to share it with you.
THE Like never the home page Has a complete photo of Markle and her daughter in the middle of the trees and the coast. Although there is limited information on the official website like never before, fans can “save their place at the table” by being thinking of their distribution list or following Official Instagram account For upcoming news.