When you reach more than nine out of ten Americans, radio is really the medium of the masses. But that means that he touches more than a 13 -year -old child with an allowance. Katz Media’s analysis on MRI-Simmons data shows that radio offers advertisers to reach a high-income audience.
No format has deeper breakthroughs with wealth than conventional radio. IRM-Simmons claims that the average listener in the classic format has a net household value of $ 622,689. And all-News radio ranks second, with an average cleaning value of household of $ 614,235. The two formats surpass all other media, including television, newspapers and magazines. While Conde Nast Traveler Magazine ranks third, four of the first five media channels with the highest public in Net Worth are on the radio. The analysis indicates that the information radio ranks fourth, with a net net net value of $ 597,578. It is followed by alternative radio for adults, its listeners seated on an average of $ 596,082.
The figures mean that four formats do better with the rich than the media, including the Atlantic, the Golf Channel and the Fox Business Network, while Talk Radio – with an average net value of $ 559,684 – occurs in front of Kiplinger and the Wall Street Journal. Katz stresses that alt-rock listeners are also richer than New Yorker readers on average, and those who have settled on alternating current stations are richer than the typical economist reader.
“Radio is really a media destination for high -end consumers, offering high expenses in all categories,” explains Katz Media in the analysis. The results could help open the eyes of marketing specialists for high -end brands, which, according to the company of representatives such as tennis and golf.
Katz Media has also analyzed the highest indexing expenditure categories for easy radio formats to see where listeners exercise their massive spending power compared to the average American adult. In short, they spend many everywhere. MRI-Simmons shows all the best rich radio formats View higher monthly monthly credit card expenses than the average adult. And listeners of these formats also tend to spend too much on various degrees in almost all purchasing categories.
However, although they can drop dollars from Walmart like most other Americans, the analysis also shows among the verticals considered high -end, as travel, technology, gastronomy, fine jewelry and luggage , radio auditors are heavy spending. Katz says that Sur-Index domestic trips for all the best rich radio formats, but are among the highest categories for all new, classic and sports. Radio listeners are also large expenditure on products and services, including catering, the automatic secondary market, maintenance of properties and garden, veterinary care and even flower shops.
“The dominant household value of certain radio formats makes it ideal environments for advertisers who seek to reach wealthy consumers. However, the appetite of the tributaries for the audio extends far beyond these high net value formats, ”explains Katz in a blog article. “Whatever the radio format they hear an ad, these listeners have deep pockets and spend their dollar in a range of categories, both online and on their local markets.”