- Surj Sports Investment agrees to acquire a minority participation in Dazn, accelerating the growth of the world’s advanced sports entertainment platform
- Surj and Dazn to work in close collaboration on the creation of Dazn Mena – a distribution joint venture
Riyadh, February 17, 2025: Surj Sports Investment (SurJ), a leading sports investment company, has agreed to acquire a minority participation in Dazn, the world leader in sports entertainment. Surj and Dazn are natural partners, attached to the unifying power of sports by putting world -class sports rights available worldwide.
Launched in 2023, SurJ Sports Investment is mandated to invest in sports to stimulate international growth while improving the sports ecosystem in Saudi Arabia and the wider Middle East. SurJ’s strategy extends beyond direct investment in sports to include other essential elements of the ecosystem, such as broadcasting, digital platforms, basic programs and initiatives to engage Fans, to stimulate public participation and long -term growth in the sports industry.
Dazn provides Surj an official streaming and distribution partner for live and on -demand content to present the best of Saudi and Saudi events to a global audience. DAZN is available on more than 200 markets and is home to the most exciting sports and the largest leagues around the world. Dazn has transformed the way fans like sport on a platform that allows them to watch, play, buy and connect in an experience without friction and immersive. This transformer agreement will help overjust the way fans in the region can interact with the sports they like – so as to offer generalized economic and social yields.
As part of this agreement, Surj and Dazn will work in close collaboration to establish Dazn Mena, a joint venture that will unlock new broadcasting opportunities for the growing sports sector of Saudi Arabia and will accelerate fans access to content live sportsman and on demand. The partnership aims to strengthen Saudi Arabia as a leading market for sports investments, while capitalizing on the significant growth in high -quality sports distribution demand.
Danny Townsend, CEO of Sports Investment, said: “Dazn has established itself as the world sports platform of choice, and it is a truly exciting opportunity to rely on the important successes of Dazn in recent years by bringing more sports to fans and the public around the world .
“Surj supports Dazn’s management, and our partnership will accelerate Dazn’s growth and capitalize on the significant and growing demand for high quality sporting.
“This investment will help overcome its mandate of conducting fans’ commitment, encourage sports participation and unlock game change opportunities, and present the region more as a destination for world class sports . ”
Shay Segev, CEO of Dazn, said: “Dazn is the only truly global entertainment platform dedicated to sport, which makes us ideally place to extend access to sporting content on the global scale of the growing sports sector of Saudi Arabia. As part of the Dazn Mene joint venture, Dazn undertakes to maximize the scope and accessibility of sports, while offering the best entertainment experience to a global community of passionate fans. This is a significant partnership for the group, which will not be required to transform the landscape of sports entertainment in Saudi Arabia and in the region in the broad sense. »»