Café Amanda is CEO of Coffee Communications and Ex-Under Armor, Paypal and Ebay.
At first glance, Keyaira Boone has one of the sexiest jobs of consumer Media, sent in assignment to fabulous destinations, including the great Cayman, Portugal and Croatia to offer his personal approach to lifestyle experiences. She tests beauty, well-being and lifestyle products, writes Style newspapersReview of new exciting readings and interviews tons of celebrities.
But if you have already worked with Boone, you know that its “reserved and busy” calendar requires a hard work ethics to balance time for new experiences and writing about them. If it includes your brand in history, it takes the time to do all the research before putting pen on paper. For example, when examining the headphones for a Cosmopolitan storyShe tested the noise objective feature may be a little too strong, because she led her to miss a warning in the streets of New York.
Boone is a Capricorn, known for being working executioners. In his case, this means independent in full time, consultant, drafting, execution of increasing substitution Key sockets Be an active LinkedIn creator and create rich video content through Tiktok and Instagram (handles: @pennedbykeyaira).
As an old senior journalist and editor -in -chief, she is at a time of her career where brands will offer her incredible experiences such as a trip to the Sundance Film Festival, but she will politely refuse if the public relations team has no organized land that comes well in advance.
Her Version of the concert economy Perhaps a little more glamorous but the basic principle remains the same, time is essence!
Let’s learn to know more Boone and understand how she balances everything and what public relations arguments have crossed her crowded reception box:
Keyaira, what is your biggest advice for brands and public relations professionals who want to work with you? Was there a land that crossed your office recently where it was an immediate “yes” and why?
My biggest advice is to know the journalists’ beats before contacting them. Also know the limits of your customer before contacting them, as this can save both your customer, yourself and the time journalist, which no one has an abundance of these days.
A recent immediate yes for me covered Renae Bluitt, founder of She do Do that, and her vacation bazaar, focused on the presentation of brands belonging to blacks, just at the end of 2024. The event calls has Hello Beauty The public, and he includes brands and creatives that publication readers can already follow. It was therefore an easy slam dunk to have this story approved and bring this perspective to readers.
Get petrol to approve my interview with the filmmakers of “Seeking Mavis Beacon“It was an easy yes too because it exploited the subject of AI in a way that focused their readership. It is important.
And what stories do you seek to cover more in 2025, what is on your vision table?
I am really interested in the lifestyle and travel at the moment. I always think of the appearance of my life and feels every minute of every day. I want more comfort, color, beauty and joy and I know so many other people who feel it.
I am therefore really interested in extending my cover according to my preferences, my level of taste and my experiences. You can expect more lifestyle and travel transport in 2025. (Publisher’s note: just following this interview, Keyaira published a Review of the Atlanta Hotel for the magazine Travel and Leisure and a story of beauty on Byrdie on Valentine’s Day nail trends.)
I know that in the past, you mentioned that you have paid attention to the English class. “When did you make your love for narration and writing?
I loved writing and narration since I was a little child. I have always been obsessed with stories “as told” in magazines. I wanted to be the person that people told the best stories. The chronicle “Big Girl in Skinny World by Marie Claire also had a huge impact on me.
I was editor -in -chief of my high school document, and that’s where I started to perfect my interview skills. I was actually a sports editor the previous year, because my (then) boyfriend played football, and it was an excuse to spend time with him on the sidelines. I learned to take pictures there during my first Nikon.
I had a lot of interview advice that I still use today during this period, and I have always loved stories. They have always told me. I was always the girl with a book in my bag on the train. I was so honored to work with such incredible publishers and people I admired all my life. From the first day, English has always been my favorite subject, and reading is my favorite thing to do during my free time. I cannot believe that I am paid to do it!
So you have met so many interesting people in your reports. What is a recent favorite interview?
My favorite interview of all time is Dionne WarwickWhich is not so recent, but I am from Newark, New Jersey, so that meant a lot for me personally.
I did it Laci Mosley After presenting this story for four years! It was really special for me because I believe in his talent.
A recent favorite interview that I did was with a mother who did everything possible after her her home and that she was evaluated from the fire to take her family’s Christmas gifts and give them to other people. His name is Mimi Brown, and I spoke to him recently. She had returned home after visiting her family for Christmas in Virginia, and they had several Christmas gifts suitcases. When they saw the devastation of Los Angeles fires, they decided to give their gifts and additional donations to the place. It was really special to be able to bring our history to the public.
The other strengths include Latto,, Spike Lee,, Sheryl Lee Ralph,, Tracy Morgan And Kerry Washington. There were no preserved questions, just real discussions and I added questions to the interview in real time. BJ The Chicago Kid run in her house to tell me what a candle felt like that. It was a professional success because I am in love with his music and his brain.
I liked to chat with Melyssa Ford On menopause too. It’s cool to see a public figure evolve and ask them questions about it.
You are known to have reported important subjects that enter the cultural zeitgeist, ranging from social justice to romantic relationships. What was a recent story or history that sparked a discussion with your community?
Usher’s bet awards Hommage made me drag on Tiktok. One of my favorite tiktkers made an entire video called me an idiot because he didn’t agree with my opinion, that is to say that you don’t need to be an artist masculine to celebrate a male artist. It’s all about art and musicality, and these incredible artists gathered to celebrate and honor Usher and I thought they had done a very good job, and people were in great disagreement, and it was very good Passed, but it made me drag, which is important.
It is important to be humiliated by internet from time to time, because it keeps us all honest.