Meghan Markle changes the name of the lifestyle brand “American Riviera Orchard” to “as always”

Meghan Markle Unveiled a new name for its lifestyle brand, previously presented as American Riviera Orchard.

A few days before the beginnings of her Netflix series With love, Meghan March 4The Duchess of Sussex, 43, has unveiled the renowned name of her lifestyle: as always. Lancing alongside its next kitchen, gardening and entertainment show, the new brand reflects its next big step.

On February 18, Meghan shared the news in an Instagram video, with a brief cameo from her husband, Prince HarryWho hands him the phone in the middle of recording.

In her Instagram legend, she wrote: “Some of you may have heard whispers on what I created. In two weeks, my series on @netflix launches – but there is something else on which I Work.

“” As always “means” as it has always been “or even say” in the same way as always “. If you have followed since my days of creation of the TIG me,” she continued. “This new chapter is an extension of what has always been my love language, beautifully weaving everything I cherish – food, gardening, entertainment, a thoughtful life and finding joy on a daily basis.”

“I will continue to share behind the scenes of the treats with you here while we are accelerating to throw, and I can’t wait for you to get your hands on everything we have created. Sending a lot of love … As always, Meghan . ”

The brand name echoes The tigThe lifestyle blog that Meghan launched in 2014 while playing Costumes. She closed the site in 2017 by leaving Prince Harry, calling him “a passionate project (my little engine that could)” in a sincere farewell letter. In many ways, as always, he reflects the idea of ​​continuity – which means his new business and show will pick up where the TIG stopped.

The Duchess of Sussex subtly alluded to its new business name by Report his Instagram legends With “like never before, Meghan”. More common in British English, the sentence is often used to write for longtime friends, colleagues or knowledge. This suggests that the feelings, relationships or position of the sender remain unchanged – giving his brand a more personal and sincere touch.

The new name of the brand mark a passage from its original title, American Riviera Orchard, which Meghan made his debut last March, as well as a website And Instagram profile. The name “American Riviera” was to be a nod to Santa Barbara, California, where Meghan and Harry live with their two children, Prince Archie5 years old, and Princess Lilibet3.

The matching landing pages included a gold monogram logo with “American Riviera Orchard” written in calligraphy, that people understand Meghan’s own writing. Below the calligraphy was “Montecito”, the Santa Barbara, California, Enclave where Meghan and live with their children.

A source previously told people that the lifestyle brand of the Duchess of Sussex “would reflect everything she likes – family, cooking, entertainment and interior decoration”.

“She is enthusiastic about her last personal business,” said the source. “It’s something she wanted to do for some time. She is delighted to share her style and the things she loves.”

When the Instagram account for American Riviera Orchard became online, his Instagram stories featured a montage of Meghan, arranging flowers, cooking in a kitchen and wearing a black Bal dress, set to the song “I WISH YOU LOVE” Nancy Wilson.

The brand requests obtained by people in March showed that the Duchess of Sussex was Continuation of permission interior decoration, dishes, train products, cooking books, cosmetics, yoga equipment, pet accessories and more Under the American name of Riviera Orchard.

The Instagram account of American Riviera Orchard has won nearly 600,000 subscribers.

In April 2024, the friends of Meghan, Tracy Robbins and Delfina Blaquier, were the first in Publish photos Pots of strawberry jam labeled with the American logo Riviera Orchard, apparently sent with lemons baskets. The pots were numbered individually “50” and Mindy Kaling,, Chrissy Teigen And Kris Jenner Later, published photos of their American brand Riviera Orchard on Instagram.

Two months later, in June, Prince Harry and the friend of Meghan, the Polo star, Nacho Figueras (who is married to Blaquier) apparently revealed two other products from American Riviera Orchard: Raspberry and dog jams for dogs. Figueras has published a photo on his Instagram stories labeled “Raspberry” and “2 of 2” with the brand label, and a photo of her dog next to a glass jar reading “Dog Cookies”.

Although the container did not present the American logo of Riviera Orchard, it seemed that he had been written in the calligraphy of Meghan – no surprise as she already did Professional writing!

The change of mark of the duchess of Sussex of her brand of budding lifestyle aligns with her upcoming lifestyle show With Netflix, which celebrates the joys of cooking and gardening, entertainment and friendship of the Archewell production hub that she shares with Prince Harry, 40.

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January 12, three days before With love was to make his debut on Netflix on January 15, Meghan announced that the The first was pushed As of March 4 due to the devastation caused by forest fires in Los Angeles.

“Delay the release of With love, Meghan was probably an easy decision for her. I do not think that she can imagine publishing a spectacle centered on joy and accommodation when so many people in her country of origin have no more houses to host people, “said an initiate of the industry to people.

The Duke and the Duchess of Sussex signed a Multi -year deal With Netflix in 2020 after deciding their royal roles in the United Kingdom and moved to its California original state. It has been reported that their production center, later appointed Archewell Productions, would exclusively produce “documentaries, documents, feature films, scripted programs and children’s programming” for the streamer.

The previous projects of Archewell Productions include Harry and Meghan,, Live to direct,, Heart of invictus And Polo.